The Theme of World Intellectual Property Day 2026 is “Choose Original, Choose Safe! Ready, Set, Innovate!” – InfoCons informs you as an Observer Member of WIPO / OMPI and a Member Organization of EUIPO
Every year, on April 26, the international community marks World Intellectual Property Day, an opportunity to highlight the important role of intellectual property rights in fostering creativity, innovation, and economic development.
World Intellectual Property Day 2026 brings to the forefront the connection between intellectual property and sport through the theme: “Choose Original, Choose Safe! Ready, Set, Innovate!” . The theme highlights how patents, trademarks, designs, and copyrights support athletic performance, technological progress, and consumer safety.
Modern sport represents a complex ecosystem at the intersection of technology, fashion, health, entertainment, media, and consumer goods. From innovative sports equipment and cutting-edge materials to globally recognized brands and iconic designs, intellectual property is the key element sustaining this dynamic environment.
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In this context, InfoCons, as an Observer Member of the World Intellectual Property Organization (WIPO / OMPI) and a member organization of the European Union Intellectual Property Office (EUIPO), promotes the theme “Choose Original, Choose Safe! Ready, Set, Innovate!”, emphasizing the importance of choosing original, compliant, and safe products, especially in the field of sport.
Safer Products – A Priority for World Intellectual Property Day 2026 and for World Consumer Rights Day
In addition, on March 15, 2026, World Consumer Rights Day is marked under the theme “Safer Products – Confident Consumers”, which highlights the role of product safety in building and maintaining consumer trust in an increasingly digitalized global market.
The two themes, product safety from the perspective of intellectual property and consumer protection, are closely interconnected. Counterfeit and non-compliant products not only infringe intellectual property rights, but may also pose real risks to consumer health and safety, while negatively impacting innovation and the economy.
The European InfoCons App – the ONLY innovative information and prevention tool
A central element linking these two themes is the Free European InfoCons App, through which consumers can quickly check whether the products they intend to purchase are subject to non-compliance alerts issued at the level of the European Union and Türkiye.
Through the Alerts section, the app provides transparent access to daily updated information on food and non-food products, including:
- product name;
- country concerned;
- risk level;
- product origin;
- date the alert entered into force;
- product image.
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ATTENTION! All products included in the European alert system present a direct level of risk and may be found both in physical stores and on online sales platforms.
Sports equipment alerts – European data ahead of World Intellectual Property Day 2026
Over the past year, more than 120 alerts have been issued at European level for sports and recreational equipment, all involving various types of risks.
According to the European ALERTS available in the InfoCons Consumer Protection App, the associated risks are distributed as follows:
- 30% – Chemical risk
- 29.17% – Injuries
- 18.33% – Drowning
- 9.17% – Environmental risk
- 6.67% – Health risks / other
- 2.5% – Burns
- 1.67% – Eye damage
- 1.67% – Fire
- 0.83% – Cuts
Sport, product safety, and the Winter Olympic Games
In the context of the Winter Olympic Games, and World Intellectual Property Day 2026 , the importance of safe and original products becomes even more significant. Sports equipment used in winter disciplines, as well as merchandise intended for supporters, are among the products most exposed to the risk of counterfeiting and non-compliance.
The use of such products may lead to:
- accidents and injuries;
- compromised athletic performance;
- economic losses;
- erosion of consumer trust.
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The theme of World Intellectual Property Day 2026, correlated with World Consumer Rights Day 2026, conveys a clear, unified, and coherent message:
Choose Original, Choose Safe! Ready, Set, Innovate!
Through accurate information, product verification, and the use of the European InfoCons App, consumers can make safe choices, support genuine innovation, and contribute to a fair, high-performing, and safe sports environment.
Signature : InfoCons Communication Department