Sorin Mierlea , President of InfoCons , Participates in the “Sustainability Meets Profitability” Event Organized by La French Tech Romania
Sorin Mierlea, President of InfoCons, is participating today, 30 June 2026, in the fourth edition of “Sustainability Meets Profitability”, an event organized by La French Tech Romania, one of the leading initiatives dedicated to fostering dialogue between the business community, innovation, and sustainable development.
The event takes place at the Romanian-American University in Bucharest, bringing together representatives of international companies, entrepreneurs, business organizations, academia, and institutions interested in exploring how sustainability has become a key driver of competitiveness and long-term business success.
The participation of the President of InfoCons in this event reaffirms the organization’s commitment to supporting initiatives that promote responsible development, sustainable economic growth, and constructive dialogue between the private sector, civil society organizations, and academia for the benefit of consumers and society as a whole.
This year’s edition focuses on the relationship between sustainability and business performance, recognizing that environmental, social, and governance (ESG) requirements are increasingly shaping corporate strategies and influencing how organizations create long-term value.
Throughout the discussion, speakers will examine both the challenges and opportunities faced by companies of all sizes as sustainability evolves from a voluntary initiative into an essential element of business resilience and competitiveness.
Participants will gain valuable insights into how leading organizations successfully integrate sustainability principles into their day-to-day operations and how responsible business practices can become a strategic advantage in an increasingly competitive global marketplace.
The event features an outstanding panel of business leaders, including:
- Ioanna Christopoulou, Country General Manager, L’Oréal Romania;
- Sébastien Demichelis, Deputy CEO, Groupama;
- Frank Grauls, Managing Director, HazelHeartWood;
- Nicolas Richard, CEO, ENGIE Romania.
The discussion is moderated by Luka Zivkovic, Co-Founder and General Manager of Bonapp by Munch, and all presentations are delivered in English.
The panel aims to provide practical examples of how organizations are responding to new sustainability requirements and evolving consumer expectations by developing business models that combine economic performance with environmental and social responsibility.
Participants will also discuss how sustainability investments contribute to long-term business value, strengthen consumer confidence, and enhance corporate reputation in a rapidly changing economic environment.
Following the panel discussion, the event continues with a networking session and cocktail reception, offering participants the opportunity to exchange ideas, establish new partnerships, and discuss the latest developments in sustainability, innovation, and responsible business practices.
About La French Tech
La French Tech is the official initiative of the French Government dedicated to supporting France’s startup, technology, and innovation ecosystem on a global scale.
Launched in 2013, La French Tech brings together entrepreneurs, investors, companies, public institutions, and innovation stakeholders from around the world with the objective of accelerating the growth of innovative businesses and strengthening international cooperation in technology and entrepreneurship.
Today, the La French Tech network is present in dozens of countries through local communities known as French Tech Communities, which organize events, encourage knowledge sharing, and build partnerships between innovation ecosystems across the globe.
La French Tech Romania is part of this international network and contributes to strengthening cooperation between the Romanian and French innovation ecosystems by promoting collaboration among startups, established companies, investors, universities, and organizations interested in technological development and entrepreneurship.
Through events addressing topics such as digital transformation, artificial intelligence, the green economy, and sustainability, La French Tech Romania facilitates the exchange of best practices while creating opportunities for innovative projects with economic and social impact.
Sustainability – A Key Driver of Future Competitiveness
Over the past decade, sustainability has become one of the central pillars of corporate strategy worldwide.
Consumers are increasingly interested in the environmental impact of products and services, the way companies conduct their business, and their commitment to employees, communities, and society.
At the same time, new European sustainability reporting requirements and ambitious climate objectives are encouraging organizations to rethink their business models and invest in innovative, efficient, and responsible solutions.
Today, integrating sustainability principles is no longer viewed solely as a compliance requirement but as a strategic investment capable of improving operational efficiency, strengthening competitiveness, enhancing corporate reputation, and building lasting trust with consumers.
In this context, dialogue between business leaders, sustainability experts, civil society organizations, and academic institutions plays an essential role in identifying innovative solutions to today’s economic and social challenges.
InfoCons and the Promotion of Responsible Consumption
The participation of the President of InfoCons in the “Sustainability Meets Profitability” event reflects the organization’s ongoing commitment to promoting responsible consumption, sustainable development, and consumer access to accurate and transparent information.
Through its projects and awareness campaigns, InfoCons encourages consumers to make informed choices while supporting initiatives that contribute to environmental protection, responsible resource management, and the development of a sustainable economy.
In an economic and social environment undergoing continuous transformation, cooperation between businesses, civil society organizations, universities, and public authorities is increasingly important in identifying innovative and effective solutions for future challenges.
Events such as “Sustainability Meets Profitability” demonstrate that economic performance and environmental responsibility are not opposing objectives but complementary elements of a modern and resilient business strategy.
InfoCons welcomes initiatives that encourage dialogue, innovation, and collaboration while supporting efforts to build an economy founded on sustainability, transparency, responsibility, and respect for consumers and future generations.
Signature: InfoCons Communication Department