McKesse – Disposable electronic cigarette
Name: MK Bar 7000
Category: 10
Date: 2025-11-21
Product Category: Chemical products
Risk Type: Chemical
Danger: The product has an excessive volume of nicotine-containing liquid (9.5 ml) and an excessive concentration of nicotine (29 mg/ml). This could lead to the accidental consumption of a high dose of nicotine. Nicotine is acutely toxic and can endanger the user’s safety, notably if the product comes into contact with the skin or is ingested. Additionally, the product labelling is misleading, and it does not contain information on its nicotine content. As a consequence, consumers cannot make informed decisions regarding the safe use of the product. The product does not comply with the requirements of the Tobacco Products Directive.
Measures: Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Withdrawal of the product from the marketDate of entry into force: Unknown
Description: Disposable electronic cigarette, 7000 puffs.
Notifying Country: Ireland
Country of Origin: People’s Republic of China
Alert Type: Consumer
Alert Level: Serious risk


