InfoCons – Consumers Protection – Romania: Events and activities organized to mark World Intellectual Property Day 2026

InfoCons – Consumers Protection – Romania: Events and activities organized to mark World Intellectual Property Day 2026

Executive Summary

For World Intellectual Property Day 2026, InfoCons implemented a comprehensive national, European, and international awareness and education campaign dedicated to Intellectual Property rights, consumer protection, anti-counterfeiting measures, innovation, and responsible consumer behavior.

Throughout 2025 and 2026, InfoCons strengthened its role as an active stakeholder in the field of Intellectual Property protection through institutional partnerships, educational initiatives, international cooperation, digital communication campaigns, and technological tools dedicated to consumers.

As part of these efforts, InfoCons:

Organized the event dedicated to World Consumer Rights Day and World Intellectual Property Day 2026 on March 13, 2026, at the Bucharest Court of Appeal – Palace of Justice, bringing together over 300 participants;
Promoted Intellectual Property awareness through the Global InfoCons App — the Global Intellectual Property and Consumer Protection Passport — available in 33 languages and integrating real-time European alerts on dangerous, counterfeit, and non-compliant products;
Disseminated over 80 dedicated Intellectual Property-related posts during April 2026 alone across Facebook, Instagram, TikTok, YouTube, newsletters, and institutional communication channels;
Reached an audience exceeding 6,050,000 people during the March–April 2026 campaign dedicated to Intellectual Property rights and consumer education;
Achieved a cumulative audience of 127,398,688 people and generated over 624,768,858 Google searches associated with InfoCons-related communication activities during the period April 18, 2025 – April 18, 2026;
Achieved significant online visibility and Google indexing for Intellectual Property-related keywords and campaigns, including “IP Day,” “World Intellectual Property Day,” “InfoCons Intellectual Property,” “Choose the Original, Choose Safe!”, and others.
Published more than 111 targeted articles, institutional messages, interviews, alerts, educational materials, and awareness campaigns dedicated to Intellectual Property protection and consumer education;
Strengthened cooperation with educational institutions through framework partnerships, supporting the dissemination of Intellectual Property education among students and academic staff;
Developed active partnerships with cultural institutions such as the Bucharest National Opera and the National Operetta and Musical Theatre “Ion Dacian” in support of Intellectual Property awareness, artistic creation, and copyright protection in the cultural field;
Continued promoting anti-counterfeiting and anti-piracy awareness campaigns, including “Choose the Original, Choose Safe!” and “Stop Counterfeiting! Stop Piracy!”;
Continued youth education activities through the A.C.T.I.V.E. project, promoting Intellectual Property awareness among young people across Europe;
Supported public awareness and consumer education regarding the risks associated with counterfeit and pirated products in cooperation with public authorities, institutional partners, educational institutions, cultural organizations, and international stakeholders.

Through these sustained efforts, InfoCons continued consolidating its role as a leading national and European organization in the field of consumer protection, Intellectual Property education, anti-counterfeiting initiatives, and public awareness regarding innovation, originality, and responsible consumer behavior.

Introduction

Intellectual Property rights play a fundamental role in supporting innovation, creativity, economic development, and consumer trust in today’s increasingly digital and interconnected society. Beyond their legal and economic dimensions, Intellectual Property rights have a direct impact on consumers’ everyday lives by contributing to product safety, authenticity, transparency, and informed purchasing decisions.

At the same time, the rapid expansion of digital commerce, online marketplaces, and global distribution channels has intensified the circulation of counterfeit and non-compliant products, generating significant risks related to consumer safety, health protection, cybersecurity, and economic fraud. In this context, strengthening public awareness and improving access to reliable information regarding Intellectual Property rights have become essential priorities at national, European, and international level.

As a European consumer protection organization, InfoCons continues to actively support initiatives dedicated to Intellectual Property education, anti-counterfeiting awareness, consumer information, and the promotion of originality, innovation, and responsible consumer behavior.

The activities carried out by InfoCons during 2025 and 2026 were developed within a broader strategic framework focused on:

increasing public awareness regarding Intellectual Property rights;
supporting consumer education and digital literacy;
promoting safe and informed purchasing decisions;
combating counterfeit and pirated products;
encouraging cooperation between public authorities, educational institutions, cultural organizations, and international stakeholders;
facilitating access to technological tools and real-time consumer information.

Through national campaigns, international cooperation initiatives, institutional partnerships, educational projects, digital communication activities, media visibility, and innovative technological solutions such as the Global InfoCons App, InfoCons contributed to strengthening the connection between consumer protection and Intellectual Property rights.

Particular attention was dedicated to the celebration of World Intellectual Property Day 2026, organized under the global framework promoted by the World Intellectual Property Organization (WIPO / OMPI), as well as to the dissemination of educational and institutional initiatives developed together with the European Union Intellectual Property Office (EUIPO), the Romanian Copyright Office (ORDA), public institutions, universities, cultural organizations, and strategic partners.

This report presents the main activities, campaigns, educational initiatives, institutional partnerships, communication efforts, technological tools, and anti-counterfeiting actions carried out by InfoCons in the field of Intellectual Property protection during the period April 2025 – April 2026.

The document also reflects InfoCons’ continuous commitment to promoting a stronger culture of respect for Intellectual Property rights, originality, creativity, innovation, and consumer safety at national, European, and international level.

The Global InfoCons App and the Protection of Intellectual Property Consumers

The protection of Intellectual Property rights is increasingly interconnected with consumer safety, digital education, informed purchasing decisions, and access to reliable information. In an environment characterized by the rapid circulation of products through both physical and digital marketplaces, consumers are increasingly exposed to risks associated with counterfeit, pirated, dangerous, or non-compliant products.

In this context, technological innovation and rapid access to verified information play an essential role in strengthening consumer protection and promoting respect for Intellectual Property rights.

Through the Global InfoCons App — available in 33 languages — InfoCons continues to support consumers by offering an integrated digital tool dedicated to consumer protection, anti-counterfeiting awareness, product transparency, and real-time access to European alerts regarding dangerous and non-compliant products.

The application contributes to increasing public awareness regarding Intellectual Property rights and counterfeit-related risks while encouraging safer, more responsible, and informed purchasing decisions.

The Global InfoCons App combines consumer education, technological innovation, product verification tools, and access to official information within a single digital ecosystem accessible to consumers at national, European, and international level.

3.1 Consumer Safety and Counterfeit Product Alerts

Counterfeit and non-compliant products represent not only an infringement of Intellectual Property rights, but also a significant risk to consumers’ health, safety, and economic interests. Products that do not comply with European safety standards may expose consumers to chemical, electrical, mechanical, digital, or health-related risks, while also affecting market transparency and consumer trust.

Through the Global InfoCons App, consumers are able to directly access European alerts concerning dangerous, counterfeit, and non-compliant products, helping them better understand the risks associated with unsafe products before making purchasing decisions.

The integration of European alerts within the App supports the rapid dissemination of information regarding:

dangerous products;
counterfeit products;
non-compliant products;
recalled products;
products presenting health and safety risks.

The app contributes to strengthening consumer awareness regarding the importance of purchasing original, compliant, and properly certified products while promoting respect for Intellectual Property rights and supporting anti-counterfeiting efforts.

By facilitating direct access to official European alert information, the Global InfoCons App helps consumers become more informed, more protected, and better prepared to identify potential risks associated with products available on the market.

At the same time, the application supports broader public awareness initiatives developed by InfoCons, including campaigns such as:

“Choose the Original, Choose Safe!”;
“Stop Counterfeiting! Stop Piracy!”;
educational campaigns dedicated to Intellectual Property protection and consumer safety.

3.2 Intellectual Property Education Through the App

Beyond its alert and verification functionalities, the Global InfoCons App also represents an important educational tool dedicated to consumer information and Intellectual Property awareness.

The App was developed to help consumers better understand the products they purchase, the importance of product transparency, and the risks associated with counterfeit or non-compliant goods.

Through a simple barcode or QR code scan, consumers can access relevant information regarding:

ingredients;
food additives;
allergens;
nutritional values;
sugar, salt, and calorie content;
energy efficiency labels;
product-related alerts;
product compliance information.

The educational dimension of the App contributes directly to promoting informed consumer choices and increasing awareness regarding originality, product authenticity, and Intellectual Property protection.

The Global InfoCons App also supports consumer education by:

encouraging product verification before purchase;
promoting safer consumption habits;
increasing awareness regarding counterfeit risks;
facilitating access to official consumer information;
supporting digital literacy and responsible use of technology.

Available in 33 languages, the App contributes to the dissemination of consumer protection and Intellectual Property awareness messages at European and international level, supporting consumers from different countries in accessing relevant information in a fast and accessible manner.

Through its educational functionalities and public awareness role, the App contributes to strengthening a culture based on responsibility, transparency, originality, and informed consumer behavior.

3.3 Real-Time European Alerts and Product Verification

The Global InfoCons App integrates practical digital tools allowing consumers to rapidly verify products and access real-time information directly from their mobile devices.

One of the key functionalities of the App is the integration of European alerts concerning dangerous and non-compliant products. Through the barcode scanning function, consumers can verify whether a product is subject to a European alert before purchasing or using it.

The App allows consumers to access information regarding:

product name;
category of product;
country of origin;
type of risk identified;
alert description;
measures adopted at European level;
images associated with the alert.

In addition to the alert system, the App also provides multiple consumer-oriented functionalities, including:

barcode scanning for agro-food products;
QR code scanning for energy labels;
product comparison functionalities;
saving scanned products;
creating personalized product lists;
sharing alerts and product information;
photographing labels for additive identification;
identifying additives and allergens;
comparing up to 10 food products simultaneously;

The App also supports rapid dissemination of information related to consumer protection and product safety by allowing users to transmit alert information and product-related risks to other individuals.

Through these real-time verification tools and integrated European alert systems, the Global InfoCons App strengthens consumer protection while contributing to anti-counterfeiting efforts, Intellectual Property awareness, and the promotion of safer and more informed purchasing decisions at European and international level.

European Alerts on Non-Compliant Products and Anti-Counterfeiting Efforts

The protection of Intellectual Property rights is closely connected to consumer safety, market transparency, fair competition, and the prevention of counterfeit and non-compliant products. Counterfeit products not only infringe Intellectual Property rights, but may also expose consumers to significant health, safety, environmental, and economic risks.

In an increasingly globalized and digital marketplace, consumers are often exposed to products that do not comply with European safety standards, including counterfeit goods, dangerous products, pirated items, and products lacking proper certification or traceability.

In this context, rapid access to verified information and official alerts becomes essential for strengthening consumer protection and supporting informed purchasing decisions.

Through the Global InfoCons App, consumers are able to directly access European alerts concerning dangerous and non-compliant products, verify products before purchase through barcode scanning functionalities, and better understand the risks associated with counterfeit or unsafe products.

The integration of European alerts within the Global InfoCons App contributes to strengthening anti-counterfeiting efforts, promoting Intellectual Property awareness, and supporting consumer education at national and European level.

4.1 European Alerts on Non-Compliant Products

Between April 18, 2025 and April 18, 2026, more than 5,830 European alerts regarding dangerous and non-compliant products were issued at European level, covering numerous product categories and multiple types of risks.

All these alerts are integrated directly into the Global InfoCons App, allowing consumers to rapidly access official information regarding products that may present safety, compliance, or counterfeit-related concerns.

The European alerts accessible through the App provide consumers with relevant information regarding:

product category;
product name;
country of origin;
identified risks;
alert description;
images of the product;
measures adopted at European level.

The integration of these alerts within the App contributes to increasing public awareness regarding the importance of purchasing original, compliant, and properly certified products while supporting anti-counterfeiting initiatives and consumer protection efforts.

At the same time, the alerts support consumers in identifying products that may pose:

chemical risks;
electrical risks;
choking hazards;
fire hazards;
injuries and mechanical risks;
environmental risks;
cybersecurity and digital risks;
health and hygiene risks.

Through the continuous dissemination of European alert information, InfoCons contributes to promoting safer purchasing decisions and improving access to reliable consumer protection tools.

4.2 Product Categories Most Frequently Subject to Alerts

The analysis of the European alerts issued between April 18, 2025 and April 18, 2026 highlights the diversity of product categories affected by safety and compliance concerns.

The categories of products most frequently subject to alerts were:

33.34% – cosmetic products;
16.02% – toys;
11.25% – electrical appliances and equipment;
10.17% – motor vehicles;
4.61% – chemical products;
3.02% – clothing, textiles, and fashion items;
2.71% – childcare articles and children’s equipment;
2.64% – machinery;
2.44% – jewellery;
2.42% – sports and recreational equipment;
2.40% – lighting chains;
1.23% – protective equipment;
1.17% – lighting equipment;
1.10% – pyrotechnic articles.

Additional alerts concerned:

decorative articles;
kitchen and cooking accessories;
hand tools;
gadgets;
furniture;
laser pointers;
construction products;
communication and media equipment;
stationery products;
gas appliances and components;
recreational craft;
pressure equipment;
measuring instruments.

The large number of alerts concerning cosmetic products, toys, electrical equipment, and fashion items further highlights the importance of consumer awareness and product verification before purchase, particularly in sectors frequently affected by counterfeiting and Intellectual Property infringements.

These statistics also demonstrate the direct relationship between Intellectual Property protection and consumer safety, emphasizing the importance of combating counterfeit products and strengthening market surveillance mechanisms.

4.3 Countries of Origin

The European alerts issued during the reporting period also highlighted the global dimension of the phenomenon of counterfeit and non-compliant products.

According to the available data, the principal countries of origin identified in the alerts issued between April 18, 2025 and April 18, 2026 were:

44.06% – People’s Republic of China;
11.83% – Italy;
11.28% – unknown origin;
6.05% – Germany;
5.57% – France;
2.76% – Spain;
1.99% – Poland;
1.65% – United Kingdom;
1.46% – United States;
1.29% – Türkiye.

Additional alerts referred to products originating from numerous countries worldwide, including:

the Netherlands;
Hong Kong;
Czech Republic;
United Arab Emirates;
India;
Republic of Korea;
Japan;
Sweden;
Pakistan;
Austria;
Hungary;
Switzerland;
Brazil;
Portugal;
Belgium;
Thailand;
Finland;
Romania;
Ukraine;
Vietnam;
Norway;
Singapore;
Canada;
Australia;
and many others.

The geographical diversity of the products subject to European alerts demonstrates the international scale of the challenges related to counterfeit products, non-compliance, and Intellectual Property infringements.

These data also underline the importance of international cooperation, consumer education, market monitoring, and digital verification tools capable of helping consumers rapidly identify products presenting potential risks.

4.4 Romanian Gendarmerie Activities Against Counterfeiting

The importance of combating counterfeit products and protecting Intellectual Property rights is also reflected through the operational activities carried out by the Romanian Gendarmerie.

According to information provided by the Romanian Gendarmerie, numerous activities related to Intellectual Property protection, anti-counterfeiting measures, and identification of counterfeit products were carried out throughout 2025 and 2026.

In 2025, Romanian Gendarmerie structures conducted 414 activities related to Intellectual Property protection, while an additional 170 activities were carried out during 2026.

As a result of these activities, authorities identified multiple categories of counterfeit or pirated products, including:

perfumes;
cleaning products;
clothing and fashion articles;
electric tools;
electronic devices;
personal care products.

During 2025, Romanian Gendarmerie structures identified 12,743 counterfeit or pirated products, while in 2026 an additional 6,964 such products were identified.

Among the internationally recognized trademarks identified in relation to counterfeit or pirated products were:

Acqua di Gio;
La Vie Est Belle;
La Nuit Lancôme;
Persil;
Ariel;
Fairy;
Nike;
Adidas;
Lacoste;
Prada;
Under Armour;
Guess;
The North Face;
Gant;
Moncler;
Victoria’s Secret;
Makita;
Bosch;
iPhone;
Samsung;
Garnier;
Head & Shoulders.

These examples demonstrate the broad impact counterfeit products may have on consumers, businesses, brand reputation, innovation, and Intellectual Property protection.

At the same time, the Romanian Gendarmerie continued to strengthen professional training activities related to Intellectual Property protection, anti-counterfeiting measures, and the identification of offences regulated under the Criminal Code and special legislation.

Training programmes carried out within Romanian Gendarmerie structures include themes related to:

Intellectual Property infringements;
criminal liability;
anti-counterfeiting measures;
identification of counterfeit products;
legal procedures related to Intellectual Property offences.

In addition, the educational curriculum for the training of gendarmerie non-commissioned officers includes educational components related to criminal offences, Intellectual Property infringements, and the legal procedures applicable in such cases.

At institutional level, 95 professional training activities related to Intellectual Property and anti-counterfeiting prevention were organized during 2025, while 25 additional training activities were carried out during 2026.

Through public awareness activities, institutional cooperation, operational actions, and digital consumer protection tools such as the Global InfoCons App, InfoCons and its institutional partners continue contributing to the protection of consumers, the fight against counterfeiting and piracy, and the promotion of respect for Intellectual Property rights at national and European level.

InfoCons – Consumer Protection Event Dedicated to World Intellectual Property Day 2026 at the Palace of Justice in Bucharest

InfoCons organized, on March 13, 2026, at the Bucharest Court of Appeal – Palace of Justice – the “Hall of Lost Steps”, a UNIQUE event dedicated to celebrating World Consumer Rights Day and World Intellectual Property Day 2026.

The main objective of the event was to highlight the importance of consumer protection and the respect for intellectual property rights, emphasizing the essential role they play in strengthening a socio-economic environment based on transparency, responsibility, and trust.

At the same time, the event held at the Palace of Justice provided an opportunity for dialogue and reflection on current challenges in the fields of consumer protection and intellectual property, as well as on the need for continuous collaboration between institutions, the private sector, and civil society.

During the event, the efforts and contributions of various personalities and institutions were recognized and appreciated, as through their work they have supported the promotion and respect of consumer rights.

5.1 Trust Diplomas

During the event, InfoCons awarded a series of Trust Diplomas and special recognitions to institutions, organizations, professionals, and partners actively involved in promoting Intellectual Property rights, consumer protection, originality, innovation, and anti-counterfeiting initiatives.

The following individuals and institutions were awarded during the event:

Judge Liana Arsenie – President of the Bucharest Court of Appeal – Trust Diploma
Mircea Abrudean – President of the Senate of Romania – Trust Diploma
Sorin Costreie – Presidential Advisor within the Presidential Administration – Trust Diploma
Tánczos Barna – Deputy Prime Minister of Romania – Trust Diploma
Demeter András István – Minister of Culture – Trust Diploma
László Borbély – State Counselor for Sustainable Development – Trust Diploma
State Counselor Oana Cambera – Prime Minister’s Chancellery – Trust Diploma
Alexandru-Mihai Ghigiu – Deputy – Chamber of Deputies – Trust Diploma
Prof. Dr. Mircea Beuran – President of the Academy of Medical Sciences – Trust Diploma
Major General Mastan Alin-Ionel – General Inspector of the Romanian Gendarmerie – Trust Diploma
Adrian Victor Vevera – General Director of the National Institute for Research and Development in Informatics (ICI Bucharest) – Trust Diploma
Andrei-Simion Ijac – General Director – Romanian Copyright Office (ORDA) – Trust Diploma
Ionel Florian Lixandru – General School Inspector – Bucharest School Inspectorate – Trust Diploma
Colonel Petruț-Dănuț Sârghe-Ciobanu – Director – National Office for the Cult of Heroes – Trust Diploma
Cristian Anița – Director – National Archives of Romania – Trust Diploma
Anca Savin – President – Omniasig Foundation – Trust Diploma
Irina Florescu – VISARTA – Collective Management Organization for Visual Arts Copyright – Trust Diploma
Giulio Bertola – President – Federation of Industrialists and Entrepreneurs in Romania (FPIAR) – Trust Diploma
Romanian Television Society – TVR – Trust Diploma
Trinitas TV – Trust Diploma
B1 TV – Trust Diploma

5.2 Participants and Institutional Representation

The event organized on March 13, 2026 brought together more than 300 participants and represented one of the most significant national initiatives dedicated to World Intellectual Property Day and consumer protection awareness.

The following institutions and companies were present:

Academy of Medical Sciences
Romanian Academy
Romanian Academy – Iași Branch
Administration of Cemeteries and Human Crematoria
Bucharest Zoo Administration
Bucharest Lakes, Parks and Recreation Administration
National Administration of Penitentiaries
Presidential Administration
National Agency for the Management of Seized Assets
National Agency for Fiscal Administration
National Agency for Drug and Addiction Policies and Coordination
Romanian Agency for Investments and Foreign Trade
AGERPRES (National News Agency)
Agricola International S.A.
Aktiv Power SRL
National Alliance of Student Organizations in Romania
Embassy of the Republic of Austria in Romania
Embassy of the People’s Republic of China in Romania
Embassy of the Republic of Turkey in Romania
ANNABETHATENA SRL
Archdiocese of Bucharest
National Archives of Romania
“Education of Tomorrow” Support Center Association
Romanian Kennel Club
COPYRO Association – Collective Management Organization for Copyright
DACIN SARA Association
“Something Good Is Happening” Association
ECOTIC Association
Intelligent Energy Association
Association of Large Retail Networks in Romania
Miltonia Association
Professional Association of Real Estate Agents in Romania
ProPrevention Association
ProtCons Miorita Vrancea Association
Romanian Association for Combating Counterfeiting
Funeral Services Association
Auchan Romania SA
Financial Supervisory Authority
National Energy Regulatory Authority
National Authority for Administration and Regulation in Communications
National Authority for Consumer Protection
National Authority for the Protection of Children’s Rights and Adoption
National Authority for the Protection of Persons with Disabilities
National Sanitary Veterinary and Food Safety Authority
Authority for Animal Supervision and Protection
B1 TV
Chamber of Commerce and Industry of Romania
Chamber of Deputies
Prime Minister’s Chancellery
PROEDUS Bucharest – Educational and Sports Projects Center
Romania-China Chamber of Commerce and Industry
Bucharest College of Legal Advisors
College of Pharmacists of Romania
College of Physicians of Romania
National Company Romanian Post
Competition Council
Călărași County Council
National Corps of Police Officers
CREART – Center for Creation, Art and Tradition of Bucharest
CREDIDAM
Bucharest Court of Appeal
Bucharest Police – Section 18
David Intercar SRL
Department for Romanians Everywhere
Department for Emergency Situations
DGASPC Sector 2 Bucharest
DGASPC Sector 3 Bucharest
Digital Metrics
General Anti-Corruption Directorate
General Directorate of Social Assistance of Bucharest
Bucharest Veterinary and Food Safety Directorate
National Cyber Security Directorate
ELITE SURFACE SYSTEM
Edenred
European Cybersecurity Competence Centre
Federation of Industrialists and Entrepreneurs in Romania
Romanian Athletics Federation
Romanian Rhythmic Gymnastics Federation
Romanian Water Polo Federation
Romanian Gas Trade Union Federation
OMNIASIG Foundation
GANES
Geo Plant Serv SRL
INSMC Alessandrescu–Rusescu
Labour Inspection
General Inspectorate of Border Police
General Inspectorate of Romanian Police
General Inspectorate for Immigration
General Inspectorate for Emergency Situations
Bucharest School Inspectorate
Institute for Diagnosis and Animal Health
Institute of Hygiene and Veterinary Public Health Bucharest
State Institute for Variety Testing and Registration – ISTIS
Geological Institute of Romania – National Geological Museum
National Institute of Criminalistics Expertise
National Institute of Infectious Diseases “Prof. Dr. Matei Balș”
National Institute for Research and Development in Informatics
National Institute of Public Health
Prefect’s Institution – Bucharest Municipality
Radu Vodă Monastery
Mercedes-Benz Romania SRL
Metrorex S.A.
Ministry of Foreign Affairs
Ministry of Internal Affairs
Ministry of National Defense
Ministry of Culture
Ministry of Investments and European Projects
Ministry of Environment, Waters and Forests
State Mint
“Mihai Eminescu” Museum for One Day
National Museum of the Romanian Peasant
Navigo Agency
Nestor Nestor Diculescu Kingston Petersen (NNDKP)
North Bucharest Investments
National Trade Register Office
National Office for Centralized Procurement
National Office for the Cult of Heroes
Romanian Copyright Office
Opera Dental
Bucharest National Opera
Social Democratic Women’s Organization – Prahova County
European Parliament
Gageni Parish
Natural Disaster Insurance Pool
Premium Image Consulting
Sector 3 City Hall
Sector 6 City Hall
Procurement Performance
Profesional Shopfitting
Projob Management SRL
Radio Romania International
Raiffeisen Bank
RONIX
ROYAL MEN Boutique
SCP Ciubota & Roata – Palade
SELEC
Senate of Romania
Special Telecommunications Service
Romanian Television Society
SUN CREDIT IFN SA
Super Edu SRL – SuperSchool
Odeon Theatre
National Operetta and Musical Theatre “Ion Dacian”
Trinitas TV
Turcu & Turcu
TURCIA MC Consulting Services
UCMR-ADA
UNIBID
ULTRAFOG
Poultry Breeders Union
Trade Union Federation “ATLAS”
UNSICAR
University of Agronomic Sciences and Veterinary Medicine of Bucharest
VISARTA
WAP ALLIENZAZ SRL

5.3 Exhibition “THE HUMAN – Constantin Brâncuși”

An important component of the event was represented by the exhibition “THE HUMAN – Constantin Brâncuși”, organized within the Palace of Justice and dedicated to the celebration of creativity, originality, artistic expression, and cultural identity.

The exhibition formed part of the broader initiatives developed by InfoCons in the context of the commemorative activities dedicated to Constantin Brâncuși and highlighted the direct relationship between artistic creation, Intellectual Property rights, and cultural heritage protection.

The exhibition emphasized:

the importance of originality in artistic creation;
the protection of creators’ rights;
the value of cultural heritage;
the role of Intellectual Property in supporting creativity and innovation.

The initiative also contributed to connecting the field of Intellectual Property protection with the artistic and cultural environment, reinforcing the idea that respect for creators and original works represents a fundamental element of modern society.

By integrating artistic and cultural dimensions into the World Intellectual Property Day event, InfoCons further promoted the importance of Intellectual Property rights beyond the legal and economic framework, emphasizing their social, educational, and cultural relevance.

5.4 Dissemination of EUIPO and WIPO Messages

As part of the event dedicated to World Intellectual Property Day 2026, InfoCons also facilitated the dissemination of institutional messages and video statements received from European and international organizations involved in the promotion of Intellectual Property rights.

A special institutional moment was represented by the dissemination of the video message transmitted by the Executive Director of the European Union Intellectual Property Office (EUIPO), reinforcing the European dimension of Intellectual Property protection, anti-counterfeiting efforts, and consumer education initiatives.

InfoCons actively disseminated Mr. João Negrão’s video across all its communication channels, including both the Romanian and international Facebook and Instagram accounts, as well as the InfoCons YouTube channel and the Romanian and English official websites ( www.infocons.ro and www.infocons.org ). This ensured that his message reached a wide and diverse audience, further amplifying the impact of the event and aligning our communication efforts with EUIPO’s strategic goals.

InfoCons Promotion of World Intellectual Property Day Across Digital Channels

As part of the activities dedicated to World Intellectual Property Day 2026, InfoCons implemented an extensive digital communication and public awareness campaign focused on Intellectual Property rights, consumer protection, anti-counterfeiting initiatives, originality, innovation, and responsible consumer behavior.

The campaign was carried out throughout March and April 2026 and represented part of a broader long-term communication strategy developed by InfoCons during the period April 2025 – April 2026.

Through coordinated dissemination activities carried out across digital platforms, social media channels, institutional communication networks, newsletters, media appearances, and educational content campaigns, InfoCons contributed to increasing public visibility and awareness regarding Intellectual Property-related topics at national and international level.

The communication campaign also highlighted the direct connection between Intellectual Property protection, consumer safety, counterfeit products, digital education, and informed purchasing decisions.

The digital visibility achieved during the reporting period reflects the growing relevance of Intellectual Property awareness campaigns within the field of consumer protection and public education.

6.1 Digital Communication Strategy

Throughout 2025 and 2026, InfoCons implemented a continuous digital communication strategy dedicated to Intellectual Property awareness, anti-counterfeiting education, consumer information, and the promotion of originality and innovation.

The communication activities carried out by InfoCons included:

publication of educational articles;
dissemination of institutional messages;
awareness campaigns;
dissemination of European alerts;
anti-counterfeiting communication materials;
educational explainers regarding Intellectual Property rights;
media interviews and appearances;
public information campaigns;
digital consumer protection initiatives.

The campaign developed for World Intellectual Property Day 2026 represented one of the largest Intellectual Property-related communication initiatives carried out by InfoCons in recent years.

The communication strategy focused on:

increasing consumer awareness regarding Intellectual Property rights;
promoting originality and innovation;
informing consumers about counterfeit-related risks;
facilitating access to reliable information;
supporting informed consumer choices;
strengthening public understanding regarding Intellectual Property protection.

The communication campaign was disseminated through:

www.infocons.ro;
www.infocons.org;
Facebook;
Instagram;
LinkedIn;
YouTube;
TikTok;
newsletters;
institutional dissemination channels;
media partnerships.

The campaign also benefited from institutional support and cooperation with European and international organizations, educational institutions, public authorities, cultural organizations, and media representatives.

6.2 Social Media Campaign

Social media represented a key component of the communication campaign dedicated to World Intellectual Property Day 2026.

Throughout April 2026 alone, InfoCons published more than 80 dedicated Intellectual Property-related posts across its social media platforms, including:

Facebook;
Instagram;
LinkedIn;
YouTube;
TikTok.

The published materials included:

educational content regarding Intellectual Property rights;
anti-counterfeiting awareness messages;
consumer protection information;
institutional video messages;
event coverage;
informational graphics;
educational explainers;
interviews and institutional statements;
promotional materials related to World Intellectual Property Day 2026.

The campaign promoted themes such as:

copyright protection;
trademarks and patents;
originality and innovation;
counterfeit and pirated products;
safe consumer choices;
Intellectual Property education;
consumer awareness regarding non-compliant products.

The social media campaign generated an audience exceeding 6,050,000 people during the March–April 2026 period.

In addition, InfoCons launched its official WhatsApp Channel dedicated to rapid consumer information and awareness dissemination. Through this channel, consumers gained direct access to:

product alerts;
consumer protection recommendations;
comparative studies;
educational information;
anti-counterfeiting awareness materials.

During the first month following its launch, the WhatsApp Channel attracted hundreds of followers, supporting the rapid dissemination of consumer protection information and Intellectual Property awareness messages.

6.3 Media Visibility

The visibility of the World Intellectual Property Day 2026 campaign was further amplified through extensive media coverage and institutional dissemination activities carried out throughout the reporting period.

Between April 18, 2025 and April 18, 2026, InfoCons registered 10,489 media appearances, generating a total audience of 99,282,187 people across television, online media, radio, written press, blogs, and social media platforms.

The distribution of media appearances included:

4,761 appearances on Facebook;
4,559 appearances on online platforms;
367 radio appearances;
311 written press appearances;
229 television appearances;
77 blog platform appearances;
74 LinkedIn appearances;
73 YouTube appearances;
38 Instagram appearances.

The highest audience was registered through television appearances, reaching more than 62 million people.

The media presence achieved during the reporting period contributed significantly to strengthening public visibility regarding:

Intellectual Property rights;
anti-counterfeiting initiatives;
consumer protection;
European alerts concerning dangerous products;
originality and innovation;
digital consumer education.

The communication campaign also benefited from continuous dissemination through radio stations, online publications, blogs, institutional media channels, and social media platforms.

6.4 Newsletters and Institutional Dissemination

Newsletters and institutional dissemination networks represented another important pillar of the communication strategy implemented by InfoCons throughout the reporting period.

Between April 18, 2025 and April 18, 2026, InfoCons distributed 338 newsletters reaching a cumulative audience of 22,927,307 recipients.

The newsletters were disseminated toward:

journalists and media representatives;
public authorities;
educational institutions;
universities;
consumer organizations;
European and international partners;
cultural institutions;
civil society organizations;
institutional stakeholders.

The distributed materials included:

educational articles;
institutional messages;
World Intellectual Property Day campaigns;
anti-counterfeiting awareness materials;
European alerts;
event information;
educational explainers regarding Intellectual Property rights;
consumer protection information.

The newsletter dissemination strategy contributed to increasing the visibility of Intellectual Property-related topics among institutional audiences and professional networks while strengthening cooperation between stakeholders involved in consumer protection and Intellectual Property education.

At the same time, the newsletter campaigns maintained a very low unsubscribe rate of only 0.13%, reflecting sustained public interest and engagement with the information disseminated by InfoCons.

6.5 International Audience Reach

The communication activities carried out by InfoCons during the reporting period also reflected the growing international visibility of the organization and its Intellectual Property awareness campaigns.

Between April 18, 2025 and April 18, 2026, InfoCons achieved a cumulative audience of 127,398,688 people and generated more than 624,768,858 Google searches associated with InfoCons-related communication activities.

The official platform www.infocons.ro registered 2,162,033 visitors during the reporting period.

The international dimension of the audience reached by InfoCons was reflected through active users originating from multiple countries, including:

approximately 1,700,000 active users from Romania;
approximately 42,000 active users from Germany;
approximately 40,000 active users from China.

These results demonstrate the increasing visibility and relevance of InfoCons communication activities at both European and international level.

The strong digital visibility achieved through search engine indexing, media dissemination, social media campaigns, institutional communication, and educational initiatives contributed significantly to promoting:

Intellectual Property awareness;
anti-counterfeiting education;
consumer safety;
originality and innovation;
responsible consumer behavior.

Through these extensive digital communication activities, InfoCons continued strengthening its role as a leading national and European organization in the field of consumer protection, Intellectual Property education, anti-counterfeiting awareness, and public information campaigns.

Informing and Educating Consumers on Intellectual Property Rights in 2026

In the lead-up to World Intellectual Property Day 2026, InfoCons significantly intensified its efforts to raise awareness and educate consumers on issues related to Intellectual Property rights, anti-counterfeiting measures, innovation, originality, and responsible consumer behavior.

Through a strategic communication campaign focused on accessible, relevant, and engaging content, InfoCons aimed to empower consumers with the knowledge necessary to better understand and protect Intellectual Property rights in their daily lives.

These efforts formed part of a broader annual communication strategy carried out by InfoCons throughout the last year, combining educational articles, institutional partnerships, media outreach, public awareness campaigns, digital innovation tools, and social media dissemination in order to strengthen public understanding of Intellectual Property and consumer safety.

As a result of these sustained efforts, InfoCons achieved a remarkable digital presence and strong visibility in online search engines, particularly on Google, where Intellectual Property-related content published by InfoCons generated extensive indexing and high positioning in Romanian search results.

The educational campaigns carried out by InfoCons focused on promoting:

originality and innovation;
Intellectual Property rights awareness;
anti-counterfeiting and anti-piracy education;
copyright protection;
trademarks and patents;
consumer safety;
responsible digital behavior;
informed purchasing decisions.

Through continuous dissemination activities and educational materials, InfoCons contributed to increasing public access to reliable information regarding Intellectual Property protection and the risks associated with counterfeit and non-compliant products.

7.1 Google Visibility and Search Indexing

During April 2026, InfoCons registered strong visibility and indexing on Google for several key Intellectual Property-related keywords and campaign themes, including:

“IP Day” – Annex 1;
“Proprietate Intelectuală” / “Intellectual Property” – Annex 2;
“Ziua Mondială a Proprietății Intelectuale” / “World Intellectual Property Day” – Annex 3.

At the same time, Google search indexing associated with InfoCons Intellectual Property campaigns generated the following results:

5,320 results for the search “InfoCons Proprietate Intelectuală”;
24,200 results for the search “InfoCons IP”;
7,650 results for the search “InfoCons IP Day”;
4,510 results for the search “InfoCons World IP Day”;
88,900 results for the search “protecția consumatorilor proprietate intelectuală” / ”consumer protection intellectual property”;
1,210 results for the search “InfoCons anticontrafacere / anti counterfeiting”;
185,000 results for the search “Alege Originalul, Alege Sigur!” / “Choose the Original, Choose Safe!”;
3,010 results associated with the dissemination of the 2026 campaign message;
1,360 results for the search “Stop Contrafacerii, Stop Pirateriei!”/ ”Stop Counterfeiting, Stop Piracy”;
589 results for the search “InfoCons antipiraterie”;
2,030 results for the search “InfoCons counterfeiting”;
5,270 results for the search “InfoCons intellectual property”.

These results reflect the strong online impact generated by the InfoCons communication strategy and demonstrate the increasing relevance of Intellectual Property topics within consumer education campaigns in Romania and internationally.

The visibility achieved by InfoCons also highlighted the growing public interest regarding:

consumer protection and Intellectual Property rights;
anti-counterfeiting awareness;
originality and innovation;
safe consumer choices;
product authenticity verification.

7.2 Educational Content Campaigns

The visibility achieved by InfoCons was strengthened through the publication of a significant volume of educational and informational materials related to Intellectual Property rights.

During March and April 2026, InfoCons disseminated articles, institutional messages, alerts, educational explainers, expert interventions, and awareness materials dedicated to topics such as:

copyright and related rights;
trademarks and patents;
industrial designs;
geographical indications;
counterfeit and pirated products;
originality and innovation;
consumer safety in relation to counterfeit goods;
Intellectual Property rights in sports, culture, and technology.

A central element of the 2026 campaign was the dissemination of the message:
“Choose the Original, Choose Safe! Ready, Set, Innovate!”

The campaign encouraged consumers to better understand the importance of purchasing original and compliant products while highlighting the risks associated with counterfeit and pirated goods.

InfoCons also continued promoting anti-counterfeiting and anti-piracy awareness campaigns developed over the years, including:

“Stop Counterfeiting! Stop Piracy!”;
“Choose the Original, Choose Safe!”;
Educational campaigns related to Intellectual Property protection and consumer safety.

The strong digital visibility obtained during April 2026 was additionally amplified by the dissemination of institutional video messages and public statements received from representatives of national authorities, international organizations, European institutions, experts, sports personalities, ambassadors, and public figures involved in the promotion of Intellectual Property rights and consumer protection, such as:

Through these sustained educational and communication efforts, InfoCons consolidated its role as a leading national and European actor in promoting Intellectual Property awareness, consumer education, and anti-counterfeiting initiatives, while contributing to the development of a safer, more transparent, and innovation-oriented consumer environment.

Continuous Communication and Consumer Information on Intellectual Property Rights

Protecting consumers in the field of Intellectual Property rights has represented a constant priority for InfoCons throughout the last year. Through sustained communication activities carried out on both the national platform www.infocons.ro and the international platform www.infocons.org, InfoCons continuously disseminated educational materials, alerts, institutional information, awareness campaigns, and explanatory content dedicated to Intellectual Property rights and consumer protection.

The continuous publication of Intellectual Property-related information formed part of a broader strategy aimed at increasing public awareness regarding:

copyright and related rights;
trademarks and patents;
counterfeit and pirated products;
originality and innovation;
consumer risks associated with non-compliant products;
digital protection and cybersecurity;
the importance of respecting Intellectual Property rights in everyday consumer choices.

The continuous publication of Intellectual Property-related information also contributed to strengthening the visibility of these topics among consumers, educational institutions, public authorities, media representatives, and institutional stakeholders at national and international level.

Through its communication activities, InfoCons aimed not only to inform consumers, but also to facilitate easier access to reliable, accessible, and understandable information regarding Intellectual Property rights and the risks associated with counterfeit and non-compliant products.

8.1 Continuous Communication Through InfoCons Platforms

Throughout the reporting period, InfoCons continuously published Intellectual Property-related content through:

the official national platform www.infocons.ro;
the international platform www.infocons.org;
newsletters;
social media channels;
institutional dissemination networks.

The published materials included:

educational articles;
awareness campaigns;
institutional messages;
anti-counterfeiting information;
European alerts concerning dangerous products;
explanatory materials regarding Intellectual Property rights;
interviews and public interventions;
event-related materials;
educational campaigns dedicated to originality and innovation.

The communication activities developed by InfoCons aimed to make Intellectual Property-related information more accessible and understandable for the general public while strengthening the connection between consumer protection and Intellectual Property education.

The sustained publication of educational and awareness materials also contributed to increasing the visibility of Intellectual Property-related topics in online search engines and institutional dissemination channels.

8.2 Collaboration with the Romanian Copyright Office and Institutional Dissemination

An important component of the communication activities carried out by InfoCons was represented by the collaboration developed together with the Romanian Copyright Office (ORDA – Oficiul Român pentru Drepturile de Autor).

Through this institutional cooperation, InfoCons contributed to the dissemination of educational and awareness materials dedicated to Intellectual Property protection, anti-counterfeiting initiatives, copyright awareness, and consumer education.

The communication activities carried out together with ORDA contributed to increasing the visibility of Intellectual Property-related topics among consumers, educational institutions, media representatives, and institutional stakeholders.

At the same time, these initiatives reinforced the importance of interinstitutional cooperation in supporting Intellectual Property education and public awareness efforts.

8.3 The First Dictionary of Intellectual Property Terms and Related Concepts Dedicated to Consumers

As part of its educational and communication activities, InfoCons launched the first Dictionary of Intellectual Property Terms and Related Concepts dedicated to consumers.

The initiative was developed in order to facilitate easier understanding of specialized terminology related to Intellectual Property rights, anti-counterfeiting measures, copyright protection, innovation, and consumer safety.

The Dictionary was designed as an accessible educational instrument intended for:

consumers;
students;
teachers;
young people;
entrepreneurs;
professionals from various sectors;
individuals without prior Intellectual Property expertise.

The project aimed to bridge the gap between specialized legal terminology and consumers’ everyday understanding by offering accessible explanations for concepts related to:

copyright;
trademarks;
patents;
industrial designs;
geographical indications;
piracy;
counterfeiting;
licensing;
originality;
digital rights;
innovation protection.

Through this initiative, InfoCons contributed to increasing public awareness regarding Intellectual Property rights while helping consumers better understand the importance of respecting originality, creativity, and legal protections associated with Intellectual Property.

The Dictionary also formed part of the broader educational efforts developed by InfoCons in support of:

consumer education;
digital literacy;
anti-counterfeiting awareness;
responsible digital behavior;
informed purchasing decisions.

8.4 Long-Term Commitment to Intellectual Property Awareness

The continuous communication activities carried out by InfoCons throughout the reporting period reflect the organization’s long-term commitment to promoting Intellectual Property rights, originality, innovation, consumer safety, and anti-counterfeiting awareness.

Through sustained educational campaigns, institutional cooperation, digital dissemination activities, media visibility, and consumer-oriented technological tools, InfoCons continued strengthening the connection between consumer protection and Intellectual Property education.

The organization’s communication strategy also contributed to:

increasing public visibility of Intellectual Property-related topics;
strengthening consumer awareness regarding counterfeit products;
promoting informed consumer choices;
supporting originality and innovation;
facilitating access to reliable information;
encouraging responsible digital behavior.

By combining educational initiatives, institutional partnerships, technological innovation, and continuous communication efforts, InfoCons continued consolidating its role as an active stakeholder in the field of Intellectual Property education and consumer protection at national, European, and international level.

Strengthening Intellectual Property Education Through National, European and International Cooperation

In addition to its national awareness campaigns and public communication activities, InfoCons continued throughout 2025 and 2026 to strengthen its active involvement in national, European, and international initiatives dedicated to Intellectual Property education, consumer awareness, anti-counterfeiting measures, and innovation protection.

Following its active participation within the international Intellectual Property ecosystem after becoming a member and observer within relevant European and international structures, InfoCons intensified its cooperation with both the European Union Intellectual Property Office (EUIPO) and the World Intellectual Property Organization (WIPO / OMPI).

A significant component of these efforts focused on supporting Intellectual Property education and increasing access to educational resources for teachers, students, universities, and educational institutions.

In this context, InfoCons actively disseminated information regarding the online Massive Open Online Course (MOOC) launched by the European Union Intellectual Property Office (EUIPO), dedicated to the fundamentals of Intellectual Property rights.

The course was specifically designed to make Intellectual Property information accessible to a broad audience, including:

high school students;
university students;
teachers and academic staff;
professionals from various sectors;
individuals without prior Intellectual Property knowledge.

Structured in a modular and flexible format, the course allows participants to complete the educational materials at their own pace while developing practical competencies related to Intellectual Property rights, innovation, copyright, trademarks, counterfeiting prevention, and digital protection.

Recognizing the essential role played by educational institutions and teaching staff in shaping future generations aware of the importance of Intellectual Property rights, EUIPO continues to support the professional development of teachers through its “IP in Education” initiative. This initiative provides dedicated training sessions and educational tools aimed at helping teachers integrate Intellectual Property-related topics into educational activities and curricula.

InfoCons actively promoted these educational opportunities through its official communication channels, encouraging educational institutions, universities, academic representatives, teachers, and students to engage with European Intellectual Property educational initiatives and digital skills programmes.

At national level, InfoCons also strengthened its cooperation with higher education institutions through the signing of strategic framework partnerships aimed at increasing the level of education, awareness, and dissemination of information related to Intellectual Property rights among both academic staff and students.

During the last year, InfoCons signed partnership agreements with:

the “King Michael I” University of Life Sciences from Timișoara (USVT);
the National University of Science and Technology POLITEHNICA Bucharest;
the University of Bucharest.

These partnerships aim to support educational activities, dissemination campaigns, public awareness initiatives, and interdisciplinary cooperation related to Intellectual Property protection, innovation, digital education, consumer rights, and responsible use of creative and technological content.

At the same time, InfoCons continued to develop active partnerships with important cultural institutions in Romania, recognizing the strong connection between Intellectual Property rights, artistic creation, and cultural heritage protection.

In this regard, InfoCons maintains active collaborations with:

the Bucharest National Opera;
the National Operetta and Musical Theatre “Ion Dacian”.

These partnerships contribute to the dissemination of important consumer information while also supporting initiatives dedicated to the protection and promotion of Intellectual Property rights in the field of arts and culture. Through these collaborations, InfoCons supports awareness activities related to originality, artistic creation, copyright protection, and the importance of respecting creators’ rights within the cultural and creative sectors.

These actions are fully aligned with the objectives of the European Education Area, where innovation, digital competencies, cybersecurity awareness, creativity, and Intellectual Property education represent strategic priorities for the future.

At the same time, InfoCons continued promoting innovative technological solutions connected to digital protection and Intellectual Property security, including the Enkivers Digital Vault platform — a secure, encrypted, and protected digital environment designed to safeguard visual concepts, creative content, and intellectual creations, where access remains exclusively under the control of the user.

Beyond its dissemination and educational activities, InfoCons also maintained an active institutional presence within European and international Intellectual Property discussions and policy-related initiatives.

During both 2025 and 2026, InfoCons actively participated in:

the Plenary Sessions of the European Observatory on Infringements of Intellectual Property Rights within EUIPO;
EUIPO meetings and consultations dedicated to Intellectual Property protection and anti-counterfeiting measures;
WIPO webinars and thematic sessions organized throughout 2026;
the Assemblies of the Member States of the World Intellectual Property Organization (WIPO / OMPI).

These participations allowed InfoCons to contribute to discussions related to:

Intellectual Property education;
consumer awareness;
anti-counterfeiting strategies;
digital innovation;
protection of creators and innovators;
cybersecurity and digital rights;
European and international cooperation in the field of Intellectual Property.

By participating in these national, European, and international initiatives, InfoCons continues to strengthen its role as an active stakeholder in the promotion of Intellectual Property rights, consumer education, innovation protection, and anti-counterfeiting efforts, while also facilitating the dissemination of relevant information and educational resources toward consumers, educational institutions, public authorities, and civil society.

Through this sustained involvement, InfoCons contributes to the development of a stronger culture of respect for Intellectual Property rights, originality, creativity, innovation, and responsible digital behavior at both national and international level.

Organizing World Intellectual Property Day over the years – Main activities organized by InfoCons

The official InfoCons website features a dedicated page for the protection of intellectual property rights, serving as a comprehensive digital archive and trusted source of information for the general public. This page showcases the full history of events organized by InfoCons to mark World Intellectual Property Day over the years, reflecting the organization’s ongoing commitment to education and awareness in the field of IP. The page is available here: https://infocons.ro/proprietate-intelectuala/ .

In addition to event documentation, the page includes relevant interviews with experts, officials, and representatives of national and international institutions, as well as campaigns conducted over time to combat counterfeiting and piracy. Visitors can also access articles, alerts, educational materials, and up-to-date information on key topics such as copyright, trademarks, patents, and more. This platform actively contributes to building a culture of respect for innovation and creativity among consumers in Romania and beyond.

Since 2007, InfoCons has annually organized an event dedicated to World Intellectual Property Day at the Palace of Justice in Bucharest. Over the years, this event has become a tradition, bringing together high-ranking guests, including ministers, ambassadors, and representatives of key national institutions in the field of intellectual property protection.

The event organized in 2012 for World Intellectual Property Day is one of the first to be documented on the InfoCons current website . More information on the 2012 event is available here : https://infocons.ro/infocons-ziua-mondiala-a-proprietatii-intelectuale/

The event organized in 2013 for World Intellectual Property Day contained a series of activities that took place over the course of a week and the specific activities and schedule can be found here : https://infocons.ro/ziua-mondiala-a-proprietatii-intelectuale-25-26-aprilie-2013-curtea-de-apel-bucuresti/

For the event organized in 2014 for World Intellectual Property Day, InfoCons launched the National Campaign “No to Counterfeiting! No to Piracy!” and, with the support of the Bucharest Court of Appeal and the Cultural Center “Casa Artelor” Sector 3, organized a commemorative event that marks both World Intellectual Property Day and the conclusion of a week dedicated to this important field.

The event organized in 2015 for World Intellectual Property Day contained a series of activities and participation in projects such as “A EU operation to develop and enlarge expertise in tackling the trade of fake medicine through the internet – OPERATION HIPPOCRATES” , A project aimed at developing and strengthening expertise on the trade of counterfeit medicines over the internet through the exchange of best practices.

The 2016 event celebrating World Intellectual Property Day continued the tradition established in previous years, once again taking place at the esteemed Bucharest Court of Appeal. This symbolic venue, known for its legal and institutional significance, provided a fitting setting for discussions on the value and role of intellectual property in modern society.

The event gathered numerous distinguished guests, including legal experts, government officials, academics, and representatives of civil society, all of whom contributed to a series of meaningful dialogues. Their discussions focused on the importance of intellectual property rights in fostering innovation, safeguarding creativity, and ensuring the economic and personal rights of creators and inventors.

In the years that followed, this tradition has not only endured but evolved. InfoCons has remained firmly committed to organizing the annual event at the Bucharest Court of Appeal, reinforcing its role as a national leader in promoting awareness around intellectual property. Each year, the event has served as both a celebration and a platform for education, bringing together diverse stakeholders from the public and private sectors.

In parallel with the event, InfoCons has launched nationwide public awareness campaigns designed to inform consumers about the risks associated with counterfeiting and piracy, while also educating them on how to recognize and support genuine products and services.

These campaigns, enriched with articles, expert interviews, and video messages, have leveraged digital platforms to maximize public engagement. InfoCons’ use of social media, newsletters, and its official websites has ensured wide visibility and accessibility. Notable editions include the 2020 celebration, which can be explored here: https://infocons.ro/26-aprilie-ziua-mondiala-a-proprietatii-intelectuale/ . The 2021 event available here https://infocons.ro/26-aprilie-ziua-mondiala-a-proprietatii-intelectuale-2/ .

More about the 2023 edition can be seen here : https://infocons.ro/26-aprilie-ziua-mondiala-a-proprietatii-intelectuale-3/

The 2024 edition was the most recent celebration of World Intellectual Property Day and brought together a wide range of guests, including key figures from the intellectual property and consumer protection sectors. The event featured impactful speeches delivered by industry experts, institutional representatives, and thought leaders. The dedicated section on the InfoCons website offers access to the full speeches (available on Youtube as well) and a comprehensive photo gallery, capturing the highlights and key moments of the event.

The 2025 edition of World Intellectual Property Day represented another important milestone in InfoCons’ long-standing efforts to promote Intellectual Property rights, anti-counterfeiting measures, and consumer education in Romania.

On May 12, 2025, the Working Group on Intellectual Property Issues (GLDPI), with the support of the Romanian Copyright Office (ORDA), InfoCons Consumer Protection, and institutional partners, organized the event dedicated to World Intellectual Property Day 2025 at the “Hall of Lost Steps” within the Palace of Justice in Bucharest.

Organized under the official World Intellectual Property Organization (WIPO) 2025 theme — “IP and Music: Feel the Beat of IP” — the event highlighted the essential role Intellectual Property rights play in supporting creativity, innovation, and the development of the music industry. The discussions emphasized how Intellectual Property protection empowers creators, artists, innovators, composers, performers, and entrepreneurs by safeguarding original works and encouraging cultural and technological progress.

The 2025 edition also formed part of the broader national awareness campaign “Be Original! Stop Counterfeiting and Piracy!”, dedicated to educating consumers and strengthening public understanding regarding the risks associated with counterfeit and pirated products.

The event brought together government representatives, magistrates, public authorities, ambassadors, diplomatic representatives, members of the music industry, academics, business representatives, legal experts, consumer protection organizations, and Intellectual Property professionals, reflecting the growing institutional relevance of Intellectual Property protection in Romania.

A distinctive element of the 2025 edition was the artistic concert organized within the event, dedicated to celebrating creativity, originality, and artistic expression protected through Intellectual Property rights. The concert featured performances by young artists and students from:

the “George Enescu” National Music College Bucharest;
the “Dinu Lipatti” National Arts College Bucharest;
the “Tudor Vianu” National College of Informatics Bucharest.

The event concluded with artistic performances, awards, and special recognitions dedicated to the music field, reinforcing the connection between Intellectual Property protection, culture, creativity, and education.

The 2025 edition further consolidated the tradition established by InfoCons and its institutional partners of organizing annual high-level events dedicated to World Intellectual Property Day at the Palace of Justice in Bucharest, contributing to the continuous development of public awareness campaigns focused on originality, innovation, anti-counterfeiting measures, and consumer protection.

More information on the 2026 event is available here : https://infocons.ro/ziua-mondiala-a-proprietatii-intelectuale-2026/

Enkivers – the digital vault for ideas and visual concepts in the information age!

Enkivers represents a significant technological innovation in the field of intellectual property protection and valorization in the digital era. The Enkivers platform aims to address contemporary challenges regarding the security and management of digital content, offering an integrated solution that combines academic rigor with practical accessibility.

In the current context of accelerated digitization, the Enkivers platform stands out through the implementation of an advanced intellectual property protection system, representing the first European initiative with global applicability in securing visual concepts in the digital environment. Its technological architecture incorporates multiple levels of cybersecurity, implementing the fundamental concept of a “certain date” for the authentication and timestamp validation of digital files.

The applicability of the Enkivers platform spans a broad spectrum of users, including both individuals – content creators, artists, and independent professionals – and legal entities such as commercial organizations and public institutions. The platform facilitates the protection of digital assets in a robust cyber environment, offering technological and legal guarantees for the integrity and confidentiality of stored data.

From a functional perspective, the platform operates on the principle of a secure digital “container”, implementing advanced encryption and authentication protocols. The user interface has been designed according to principles of cognitive ergonomics, thus ensuring an optimal balance between accessibility and security. The system incorporates sophisticated cybersecurity mechanisms, while maintaining an intuitive and efficient user experience.

The platform distinctly differentiates itself from conventional cloud storage solutions by implementing a complex “personal digital vault” system. This innovative approach provides users with multiple competitive advantages: legal protection through mechanisms establishing a “certain date,” a high level of security and confidentiality, and authorized institutional support. Financial accessibility and operational flexibility are complemented by an integrated educational component, facilitating the development of competencies in intellectual property and digital security.

The multidisciplinary character of the Enkivers platform is evident through the integration of expertise from various fields such as cybersecurity, law, education, and technology. This convergence of competencies ensures a holistic approach to the protection and management of intellectual property in today’s digital environment.

In a global economic landscape focused on innovation, Enkivers contributes to the local economy’s ability to generate, protect, and capitalize on knowledge, having a significant impact on the maturation of the innovation ecosystem.

Educating European Youth through the A.C.T.I.V.E. Project – Dedicated to World Intellectual Property Day 2026

InfoCons launched the A.C.T.I.V.E. project in 2023, an initiative that actively promotes the protection of intellectual property. The main objectives of this project are to increase awareness among European youth about the importance of protecting intellectual property rights and the negative effects of infringing those rights, to reduce the consumption of counterfeit goods and digital content from illegal sources, and to encourage the younger generation to actively engage in safeguarding intellectual property rights.

The official A.C.T.I.V.E. social media pages were also used during April 2026 in order to promote information regarding World Intellectual Property Day 2026 and educate consumers worldwide on the importance of Intellectual Property Rights. The main pages used for the dissemination of the information were @a.c.t.i.v.e._ro , @a.c.t.i.v.e._bulgaria and @a.c.t.i.v.e._greece on Instagram and Active RO, Active Bulgaria and Active Greece.

Since its founding, InfoCons has been consistently dedicated to educating and protecting consumers against the dangers associated with counterfeit products. These counterfeit goods, often of inferior and unsafe quality, can pose significant health and safety risks to consumers.

To counter this, InfoCons has organized and carried out numerous awareness campaigns over the years. These initiatives have been crucial in educating the public on how to identify counterfeit goods and in raising awareness about the broader implications of purchasing and using such products – ranging from economic losses to supporting criminal activities.

Through its sustained efforts during April 2026, InfoCons has taken significant strides in aligning consumer protection with the global principles of intellectual property. By fostering informed consumer habits, promoting transparency, and encouraging responsible consumption, the organization has not only contributed to the observance of World Intellectual Property Day but also laid groundwork for lasting change in public perception and behavior toward intellectual property.

Looking ahead, InfoCons remains committed to expanding its reach, deepening partnerships, and continuously innovating its educational and technological tools. The fight against counterfeiting, plagiarism, and misinformation requires ongoing vigilance—and with empowered consumers at the center, progress is both possible and sustainable.

Conclusions

The activities carried out by InfoCons during the period April 2025 – April 2026 demonstrate a sustained and multidimensional commitment toward promoting Intellectual Property rights, consumer education, anti-counterfeiting awareness, and innovation protection at national, European, and international level.

Through strategic communication campaigns, educational initiatives, institutional partnerships, technological innovation, and active participation within European and international Intellectual Property structures, InfoCons continued to strengthen its role as an important stakeholder in the field of consumer protection and Intellectual Property awareness.

The organization of the events dedicated to World Intellectual Property Day 2025 and 2026, the continuous dissemination of educational materials and institutional messages, the cooperation with EUIPO, WIPO, ORDA, universities, cultural institutions, and public authorities, as well as the implementation of large-scale communication campaigns contributed significantly to increasing public awareness regarding the importance of respecting Intellectual Property rights.

At the same time, the integration of over 5,830 European alerts concerning dangerous, counterfeit, and non-compliant products within the Global InfoCons App further strengthened the practical dimension of consumer protection efforts developed by InfoCons. Through accessible technological solutions, consumers are able to access real-time information, verify products, better understand associated risks, and make safer and more informed purchasing decisions.

The strong digital impact achieved during the reporting period — reflected through extensive media visibility, social media engagement, Google indexing, newsletters, educational campaigns, and institutional dissemination — demonstrates the growing relevance of Intellectual Property topics within consumer protection activities and public awareness initiatives.

InfoCons also continued to support the development of Intellectual Property education among young people, teachers, students, and professionals through partnerships with universities, dissemination of EUIPO educational programmes, cooperation with cultural institutions, and initiatives such as the A.C.T.I.V.E. project and the Dictionary of Intellectual Property Terms and Related Concepts dedicated to consumers.

The collaboration developed with national authorities and institutional partners, including the Romanian Gendarmerie, further highlighted the importance of coordinated efforts in preventing counterfeiting, piracy, and Intellectual Property infringements, while strengthening consumer safety and market transparency.

Through all these activities, InfoCons actively contributed to:

promoting originality, creativity, and innovation;
increasing consumer awareness regarding Intellectual Property rights;
supporting anti-counterfeiting and anti-piracy initiatives;
encouraging responsible and informed consumer behavior;
strengthening cooperation between public institutions, academia, cultural organizations, and international stakeholders;
facilitating access to reliable information and consumer protection tools.

Looking ahead, InfoCons remains committed to continuing and expanding its efforts in the field of Intellectual Property education, digital consumer protection, anti-counterfeiting awareness, and international cooperation, while further developing innovative tools and educational initiatives dedicated to consumers, young people, institutions, and society as a whole.

By combining education, technology, institutional cooperation, and public awareness, InfoCons continues to support the development of a safer, more transparent, and more responsible environment built on respect for Intellectual Property rights and consumer protection principles.

Signature : InfoCons Intellectual Property Department

InfoCons – Consumers Protection – Romania: Events and activities organized to mark World Intellectual Property Day 2026

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