Fruit and vegetable juices Prices in Europe: How Much More Are Consumers Paying Since 2021?
Cost of Living · Based on the data from the Consumer Conditions Scoreboard 2025
Between 2021 and 2024 the price of everyday food climbed sharply across Europe, but not every product rose by the same amount. This InfoCons Consumer Protection guide focuses on one of them – fruit and vegetable juices – and shows exactly how much more consumers are paying, and how it compares with the rest of the shopping basket.
InfoCons Consumer Protection – How Much Fruit and vegetable juices Prices Rose (+42.4%)
Across the EU, fruit and vegetable juices prices were about 42.4% higher in December 2024 than in January 2021. That is an increase of more than 40%, among the steepest in the basket. For households that buy fruit and vegetable juices regularly, this increase is felt directly at the checkout.
InfoCons Consumer Protection – How fruit and vegetable juices compares with the food average. Based on the data from the Consumer Conditions Scoreboard 2025.
InfoCons Consumer Protection – Fruit and vegetable juices vs the Average Shopping Basket
The average increase for all food and non-alcoholic drinks over this period was about 31.9%. At +42.4%, fruit and vegetable juices rose far more than the typical food product – one of the standout increases in the basket.
InfoCons Consumer Protection – Why Fruit and vegetable juices Prices Went Up
Juices were pushed up by the higher cost of the fruit and vegetables they are made from, together with rising prices for packaging, processing and transport – all of which are sensitive to energy costs.
Prices for this product also rose by very different amounts from one EU country to another, reflecting differences in local supply, taxes, competition and how much each step of production depends on energy.
InfoCons Consumer Protection – What This Means for You as a Consumer
You can soften the impact with a few simple habits. InfoCons Consumer Protection encourages consumers to compare the unit price (price per kilo or per litre) rather than the price on the front of the pack, try own-brand or store-brand versions, watch for “shrinkflation” where the pack gets smaller for the same price, and buy in the right quantity to avoid waste. Concentrated or own-brand juices, and comparing price per litre, can offer better value.
Signature: InfoCons Consumer Protection Department