Jams, marmalades and honey Prices in Europe: How Much More Are Consumers Paying Since 2021?
Cost of Living · Based on the data from the Consumer Conditions Scoreboard 2025
Between 2021 and 2024 the price of everyday food climbed sharply across Europe, but not every product rose by the same amount. This InfoCons Consumer Protection guide focuses on one of them – jams, marmalades and honey – and shows exactly how much more consumers are paying, and how it compares with the rest of the shopping basket.
InfoCons Consumer Protection – How Much Jams, marmalades and honey Prices Rose (+25.7%)
Across the EU, jams, marmalades and honey prices were about 25.7% higher in December 2024 than in January 2021. It rose the least of the everyday foods listed. For households that buy jams, marmalades and honey regularly, this increase is felt directly at the checkout.
InfoCons Consumer Protection – How jams, marmalades and honey compares with the food average. Based on the data from the Consumer Conditions Scoreboard 2025.
InfoCons Consumer Protection – Jams, marmalades and honey vs the Average Shopping Basket
The average increase for all food and non-alcoholic drinks over this period was about 31.9%. At +25.7%, jams, marmalades and honey rose a little less than the typical food product, but still noticeably.
InfoCons Consumer Protection – Why Jams, marmalades and honey Prices Went Up
Jams, marmalades and honey were affected by higher prices for fruit, sugar and energy, as well as packaging. Honey in particular depends on harvests that can vary from year to year.
Prices for this product also rose by very different amounts from one EU country to another, reflecting differences in local supply, taxes, competition and how much each step of production depends on energy.
InfoCons Consumer Protection – What This Means for You as a Consumer
You can soften the impact with a few simple habits. InfoCons Consumer Protection encourages consumers to compare the unit price (price per kilo or per litre) rather than the price on the front of the pack, try own-brand versions, watch for “shrinkflation” where the pack gets smaller for the same price, and buy in the right quantity to avoid waste. Larger jars are usually cheaper per 100g; check the fruit or honey content for value.
Signature: InfoCons Consumer Protection Department