Counterfeit make-up and the risks to your skin
Check What You Buy! Choose Cosmetics Wisely with InfoCons!
As part of the campaign “Check What You Buy! Choose Cosmetics Wisely!”, InfoCons works to inform and educate consumers about the risks associated with the use of non-compliant cosmetic products, by promoting accurate, science-based information supported by the expertise of specialists in the field of health.
Counterfeit make-up imitates the appearance of branded products, but not their quality and safety. For consumers, the difference can translate into real risks to the skin and to health.
A widespread and dangerous phenomenon
Cosmetics are among the most counterfeited products. According to the European Union Intellectual Property Office (EUIPO), the cosmetics and personal care sector loses around €3 billion per year to counterfeiting. In addition, according to the European Commission’s report on the European rapid alert system, cosmetics were the most frequently notified category in 2024, accounting for 36% of all alerts.
What counterfeit products may contain
Unlike compliant products, counterfeit ones are not subject to safety controls. Regulatory authorities have documented the presence of dangerous substances in such products. For example, Ireland’s Health Products Regulatory Authority (HPRA) tested 728 counterfeit cosmetic products and identified toxic substances such as arsenic and lead in some of them. Other analyses carried out by authorities have found mercury, cadmium, bacteria and unsanitary production conditions in counterfeit make-up. These substances are banned in cosmetics precisely because they can seriously harm the kidneys, the nervous system and other organs.
Direct risks to the skin
In the short term, counterfeit make-up can cause irritation, rashes, itching, burns, allergic reactions and infections, including to the eyes. In the long term, exposure to heavy metals and other toxic substances can have serious health effects. A low price never offsets these risks.
How to avoid counterfeit make-up
– Buy from trusted sources: authorised shops, pharmacies or the brands’ official websites.
– Check the packaging: spelling errors, uneven fill levels, missing manufacturer details or ingredient list.
– Be cautious of unusually low prices and unknown sellers at markets or on online platforms.
– Check any alerts about non-compliant products in the InfoCons App.
Conclusion
Counterfeit make-up is a false economy that can be costly for your skin’s health. Through the campaign “Check What You Buy! Choose Cosmetics Wisely!”, InfoCons encourages consumers to choose authentic and safe products.
European alerts on non-compliant products can be consulted directly in the InfoCons App.
Official sources: European Union Intellectual Property Office (EUIPO); European Commission – Annual report on the European rapid alert system for dangerous non-food products (2024); national regulatory authorities for cosmetic products (for example HPRA – Ireland).
Signed: InfoCons Consumer Protection – Communication Department