Media Monitoring Report – March 15, 2025 – March 15, 2026 – InfoCons – Audience: 116,134,440 people
Between March 15, 2025 and March 15, 2026, through the publication of articles, news, useful information, alerts, studies, and comparative tests on the official platform, newsletters, and social media pages, InfoCons – European Consumer Protection Association reached an audience of 116,134,440 people and generated 582,205,549 searches on Google.
Active Users by Country
- 1,606,949 active users from Romania
- 39,258 active users from Germany
- 33,819 active users from China
Gender Distribution on the InfoCons Platform
Users of infocons.ro:
- 2% female
- 8% male
InfoCons Activity
Period: March 15, 2025 – March 15, 2026 – InfoCons Consumer Protection on the Official Platform
The official platform www.infocons.ro recorded:
- 2,017,470 visitors
Searches for keywords associated with InfoCons on the Google search engine reached:
- 582,205,549 searches
Consumer Protection through Newsletters
- 296 newsletters sent
- Reaching an audience of 19,994,206 people
- Unsubscribe rate:24%
InfoCons Media Appearances
- 9,180 media appearances
- Total audience: 91,540,490 people
Breakdown:
- 4,323 appearances – Online platforms
- 3,920 appearances – Facebook
- 291 appearances – Print press
- 199 appearances – TV stations
- 215 appearances – Radio
- 68 appearances – YouTube
- 58 appearances – LinkedIn
- 32 appearances – Instagram
Audience by Media Channel
The largest audience was recorded on TV stations, while the smallest audience was recorded on YouTube.
- 58,026,000 audience – TV stations
- 19,548,351 audience – Online platforms
- 6,861,000 audience – Radio
- 4,389,570 audience – Facebook
- 5,781,404 audience – Print press
- 358,880 audience – Instagram
- 52,024 audience – YouTube
Number of People Who Viewed InfoCons Campaign Materials
Period: March 15, 2025 – March 15, 2026
In 2025, InfoCons implemented over 9 consumer education and information campaigns on topics such as:
- insurance
- automotive
- emergency and useful numbers
- history
- culture
- environment
- art
- telecommunications
- cybersecurity
- real estate / construction
- energy
These campaigns were implemented through printing and distributing informational materials in over 30,000 locations (the Info EU-RO National Network).
Estimated Audience of Campaign Materials
Considering the traffic in public institutions such as city halls and other public offices, people interact with these institutions for:
- issuing urban planning certificates
- construction certificates
- operating permits
- payment of local taxes
- issuing birth and death certificates
- issuing identity cards
- issuing various approvals and authorizations
Additionally, within pre-university education institutions:
- approximately 250,000 students per school grade (e.g., Grade IV – 250,000 students, Grade V – 250,000 students, etc.)
Parents also visit schools and public institutions regularly.
There are also:
- individuals
- companies
- pensioners interacting with pension offices
On a monthly basis, over 15,000,000 people access these institutions at least once.
Since the materials are displayed in public access and information points, they are viewed both by:
- employees of public institutions
- citizens visiting those institutions
Additionally, due to heavy traffic in locations such as airports, both Romanian citizens traveling abroad and those arriving or traveling domestically are exposed to these materials.
As a result, the total number of people passing through locations displaying InfoCons materials exceeds 180,000,000 people.
Photo Selection
Selection of photos from various locations where InfoCons materials were displayed
