Report at 23 Years of InfoCons β Activity and Impact in Consumer Protection, with Over 127 Million Informed Consumers
In its 23 years of activity, the efforts of InfoCons have become synonymous with consumer protection in Romania and Europe. Starting from the initial vision of an initiative group, InfoCons β European Organization for Consumer Protection and Promotion of Programs and Strategies has steadily developed, standing alongside Romanian and European consumers through the European InfoCons App, as well as through projects, programs, campaigns, comparative studies and actions dedicated to informing and educating them.
These initiatives have targeted numerous fields, such as product labeling, health, healthy nutrition, energy and energy efficiency, tourism services and products, environmental protection and sustainable consumption, financial services and products, as well as other areas of interest for consumers.
In an increasingly interconnected world, InfoCons facilitates consumersβ access to essential information, regardless of the country they are in. Thus, the organization provides Romanian and European consumers with panels containing useful and emergency numbers at an international level, ensuring quick access to important resources regardless of geographic location.
At 23 years of activity, InfoCons Consumer Protection has reached an audience of 127,398,688 people and a total of 624,768,858 Google searches, through the publication of articles, news, useful information, alerts, studies and comparative tests, as well as through the official platform, newsletters and social media pages.
Active users by country:
- 1,700,000 active users were from Romania
- 42,000 active users were from Germany
- 40,000 active users were from China
The infocons.ro platform had 53.3% female users and 46.7% male users.
InfoCons between April 18, 2025 β April 18, 2026
InfoCons Consumer Protection on the official platform:
- The official platform www.infocons.ro had 2,162,033 visitors
- Searches for relevant keywords associated with InfoCons on the βGoogleβ search engine reached 624,768,440
InfoCons Consumer Protection through newsletters:
- 338 newsletters sent, reaching an audience of 22,927,307 people
- 0.13% unsubscribe rate
InfoCons Consumer Protection in media appearances:
- 10,489 media appearances, accumulating a total audience of 99,282,187 people.
- 4,761 appearances β Facebook social media platform
- 4,559 appearances β Online platforms
- 367 appearances β Radio
- 311 appearances β Print press
- 229 appearances β TV stations
- 77 appearances β Blog-type online platforms
- 74 appearances β LinkedIn social media platform
- 73 appearances β YouTube social media platform
- 38 appearances β Instagram social media platform
InfoCons recorded the highest audience on TV stations, namely 58,026,000 people, and the lowest audience on the YouTube platform, namely 52,024 people.
- 62,621,000 audience β TV stations
- 19,891,650 audience β Online platforms
- 8,209,000 audience β Radio
- 5,242,627 audience β Facebook
- 2,761,915 audience β Print press
- 440,991 audience β Instagram
- 56,401 audience β LinkedIn
- 52,392 audience β YouTube
- 6,212 audience β Blogs
InfoCons Consumer Protection in appearances on National TV Stations:
B1 TV
- 56 TV appearances with an audience of 1,564,000 people
Antena TV Group
- 46 TV appearances with an audience of 20,623,000 people
PRO TV
- 41 TV appearances with an audience of 29,932,000 people
Prima TV
- 23 TV appearances with an audience of 1,228,000 people
TVR
- 19 TV appearances with an audience of 806,000 people
Romania TV
- 18 TV appearances with an audience of 4,148,000 people
Realitatea TV
- 8 TV appearances with an audience of 1,297,000 people
Kanal D
- 7 TV appearances with an audience of 2,678,000 people
To these appearances are also added TV stations not monitored in terms of audience.
InfoCons Consumer Protection in appearances on Radio stations:
Radio RomΓ’nia FM
- 113 appearances with an audience of 192,000 people
BucureΘti FM
- 83 appearances with an audience of 815,000 people
Europa FM
- 3 appearances with an audience of 764,000 people
InfoCons Consumer Protection in appearances on the Facebook social media platform:
Throughout the entire period April 18, 2025 β April 18, 2026, there were 7,987 appearances on Facebook posted by InfoCons, which had:
- 2,910,279 views with an impact of 1,884,560 people
- 60,154 total clicks
InfoCons Consumer Protection in appearances on the Instagram social media platform:
There were 7,541 posts during the period April 18, 2025 β April 18, 2026, which had:
- 2,109,634 views with an impact of 1,131,736 people
- 101,774 likes
InfoCons Consumer Protection in appearances on the TikTok social media platform:
The appearances on TikTok for the period July 1, 2025 β April 18, 2026 totaled 242 posts and had:
- 2,306,267 views with an impact of 10,865 people
- 41,829 likes
Educational, information and prevention campaigns implemented by InfoCons Consumer Protection
InfoCons implemented over 11 education and information campaigns for consumers on various topics: insurance, automotive, emergency and useful numbers, history, culture, environment, art, telecommunications, cybersecurity, real estate/construction, energy, etc., through the printing and dissemination of materials in over 30,000 locations (Info EU-RO National Network).
Considering that in public institutions the flow of people is specific to institutions such as city halls, all those who interact with them for issuing urban planning certificates, construction certificates, operating permits, paying local taxes, issuing birth/death certificates, issuing identity cards, other types of documents, approvals and authorizations, as well as in pre-university educational institutions, both students (approximately 250,000 students per school-age group β 4th grade: 250,000, 5th grade: 250,000, etc.), parents transiting educational institutions (grades IβV and beyond), other contacts in public institutions, individuals and legal entities, pensioners in relation to pension houses or other units β monthly, over 15,000,000 people access these institutions once or multiple times.
The materials, being posted at public access and information points, are viewed both by staff in public institutions and by citizens who pass through these institutions. At the same time, due to traffic in locations such as airports, etc., citizens traveling through or moving within them, both Romanian citizens traveling abroad or entering the country as well as domestic traffic, create the premise that the total number of people transiting locations where InfoCons materials are displayed exceeds 180,000,000.
