The negative impact of counterfeiting and piracy on sports

On June 12, 2024, the European Union Intellectual Property Office (EUIPO) is launching its annual pan-European media campaign. This year, the main theme of the campaign is related to the negative impact of counterfeiting and piracy on sports, especially in the context of major sporting events this year, such as the Paris Olympic Games and the 2024 UEFA European Football Championship in Germany.

The purpose of this campaign is to educate fans and consumers about the importance of purchasing authorized sports products and the importance of legally watching sports events.

Read also : The Global InfoCons App, awarded for innovation and creativity on World Intellectual Property Day 2024


The campaign highlights the risks of intellectual property rights violations in sports, the economy, and consumer behavior, conveying the following message to all consumers: #playfair2024 .

Speaking of anti-counterfeiting, the European InfoCons App is a useful tool, available in 33 languages, and it provides consumers with information regarding if a product is counterfeit .

In the Alerts section of the App, consumers can find out which products have been identified by the European alert system as counterfeit. Users can also search for suspicious products in the app by entering keywords in the search button of the Alerts section.

Read also : The theme for World Intellectual Property Day 2024 is „IP and the SDGs: building our common future with innovation and creativity”


Through the European InfoCons App, consumers have direct and transparent access to non-food product alerts, updated daily and accompanied by details such as:

  • product name;
  • affected country;
  • risk level;
  • product origin;
  • date the alert becomes effective;
  • image of the product under alert;

The European InfoCons App also provides quick access to emergency phone numbers at international level through the S.O.S. function in case users encounter a problem during the sport events of the year or in any other situation. This section is also available offline, and phone numbers can be called directly from the app;

Moreover, to assist participants of the UEFA European Football Championship 2024, InfoCons – European Organization for Consumer Protection and Promotion of Programs and Strategies has developed the Guide for Consumer Protection at European level for the Participants at the 2024 European Football Championship , which provides the participants with information regarding travel and event access rules, local emergency numbers (in case consumers encounter any problems), stadium locations, and many other useful details available in the European InfoCons App .

Read also : Consumer Protection – InfoCons Guide for Participants at the 2024 European Football Championship (UEFA Euro 2024)



InfoCons – European Organization for Consumer Protection and Promotion of Programs and Strategies , a full member of the World Organization Consumers International, founding member of the Federation of Consumer Associations, and member of ANEC .

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