The representative of InfoCons Consumer Protection is participating in the European Workshop within the “ Organic Farming Innovations Network Europe (OH-FINE) ” Project
A representative of InfoCons is participating, beween April 29–30, 2026, in the European Workshop held within the “Organic Farming Innovations Network Europe (OH-FINE)” project, organized by Cittadinanzattiva.
The European workshop organized within the OH-FINE project aims to explore, from the perspective of consumer organizations, the main expectations, concerns, barriers, and enabling factors shaping the relationship between citizens as consumers and organic farming.
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OH-FINE seeks to provide European farmers and small landowners with the knowledge, tools and practical support needed to develop a more competitive, sustainable and resilient organic farming sector, capable of responding to changing food market trends and societal expectations. In this context, the consumer perspective is essential. The transition towards more sustainable food systems does not depend only on technical innovation and productive capacity; it also depends on the degree of trust, understanding, accessibility and engagement that the organic sector is able to generate among citizens.
The workshop in Rome therefore represents an opportunity for qualitative exchange among consumer organisations from different European countries, with the aim of identifying common experiences, priorities and concerns, while also recognising national and territorial differences that may influence consumers’ attitudes and choices.
However, the discussion is not intended only to collect observations and viewpoints. It also seeks to support the identification of a number of shared key messages that may contribute to the communication and dissemination activities of the OH-FINE project and serve as the basis for the production of a short collective video message involving the participating associations.
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The agenda for today is the following:
Wednesday, 29 April 2026
Moderator: Bianca Ferraiolo
14:00 – 14:30 Introduction & tour the table
- Mariano Votta
14:30 – 15:00 Strengthening farmers’ capacities…
- Raquel Arroyo Palomares
15:00 – 16:00 Sustainable agricultural practices…
- Lieve De Cock
- Ángel Adell
16:00 – 16:30 Coffee break
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16:30 – 18:00 From discussion to key messages
18:00 – 18:30 Next steps
20:00 Networking dinner
Signature: InfoCons Communication Department
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