How InfoCons Represented Romania at the 2026 WIPO – World Intellectual Property Organization General Assembly in Geneva

1. Executive Summary

This report documents the participation of the InfoCons delegation – the National Association for Consumer Protection – in the 68th series of meetings of the Assemblies of the member states of the World Intellectual Property Organization (WIPO / OMPI), held at WIPO headquarters in Geneva between 7 and 15 July 2026. During this international event, InfoCons represented Romania as an accredited observer organisation, the delegation being led by the President of InfoCons, Mr Sorin Mierlea.

InfoCons is the only consumer-protection organisation from Romania accredited in this international forum. Participation in the WIPO Assemblies is both a recognition of the organisation's work and a strategic opportunity to bring the perspective and interests of Romanian consumers into the global dialogue on intellectual property, in a field where innovation, creativity, the fight against counterfeiting and piracy, and the protection of the citizen are closely linked.

The report follows several levels of analysis: the institutional context of Romania's representation at WIPO; the actual conduct of the visit, day by day, with the agenda and priorities of each session; the tools and projects through which InfoCons defends intellectual property rights; and the communication impact generated, both on social media and on the organisation's web platforms (infocons.ro and infocons.org), supported by quantifiable data and graphical representations.

Key results in figures

The public-information effort dedicated to WIPO and intellectual property took the form, between 6 and 15 July 2026, of a broad and consistent campaign, disseminated entirely bilingually – in Romanian (the infocons_ro account) and in English (the infocons_app account). The main indicators are summarised below:

WIPO / IP posts on Facebook and Instagram (RO + EN): 253
People reached (reach) on social media: over 15,400
Views of the posts on social media: over 30,000
Interactions (reactions, comments, shares, saves): almost 3,000
WIPO / IP editorial items on infocons.ro: 39
WIPO / IP editorial items on infocons.org: 39
Visits to infocons.ro during the visit: 193,227
Visits to infocons.org during the visit: over 15,000

The data confirm a large-scale communication campaign that turned Romania's institutional presence in Geneva into a public-information endeavour with an echo at both national and international level.

2. InfoCons – a member organisation of WIPO

2.1. InfoCons, the voice of Romanian consumers at WIPO

Romania is represented in the World Intellectual Property Organization (OMPI / WIPO) by InfoCons, the only consumer-protection organisation in the country accredited in this international forum. The organisation holds observer-member status within the Assemblies of the World Intellectual Property Organization, a status officially confirmed in the context of the meetings held at WIPO headquarters in Geneva.

This official recognition places Romania on the global map of the organisations that contribute to the international dialogue on intellectual property, through an organisation dedicated to defending the interests of consumers.

As one of the 387 accredited observer members of WIPO – a category that includes intergovernmental organisations in the field of intellectual property, regional and global intergovernmental organisations, bodies within the United Nations System, as well as international and national non-governmental organisations – InfoCons is invited to take part in all meetings of the WIPO Assemblies, as well as in the meetings of the standing committees or other committees of the organisation, when the topics addressed are of direct interest to the organisation.

This unique position gives the organisation the possibility to influence, to learn and to contribute to decisions of global importance, strengthening Romania's voice in the field of intellectual property.

2.2. The link between intellectual property and consumer protection

The importance of WIPO observer-member status cannot be underestimated, especially given the close link between consumer protection and intellectual property. Through this position, InfoCons can monitor and intervene in international discussions on intellectual property rights that directly affect the interests of the citizen, protecting the consumer as the end beneficiary of products and services.

In a world where innovation and creativity are at the heart of economic development, this international presence ensures that the rights and interests of Romanian consumers are defended at the highest level.

2.3. A consolidated institutional presence at European and international level

In addition to global recognition through WIPO, InfoCons is also an active member of the EUIPO Observatory – the European Union Intellectual Property Office, playing an important role within the Civil Society Working Group of the European Observatory on Infringements of Intellectual Property Rights. This constant involvement underlines InfoCons' commitment to actively addressing the challenges generated by infringements of intellectual property rights across Europe.

At national level, InfoCons has been part, since 2006, of the Working Group on Intellectual Property Matters, collaborating with institutions such as ORDA, OSIM, the Police, the Customs Authority and the Prosecutor's Office, constantly bringing the consumer perspective to the fore. The organisation is also a full member of the world organisation Consumers International and a founding member of the Federation of Consumer Associations.

3. The World Intellectual Property Organization (WIPO)

3.1. What WIPO is

The World Intellectual Property Organization (WIPO / OMPI, in French Organisation mondiale de la propriété intellectuelle) is the specialised agency of the United Nations dedicated to promoting and protecting intellectual property worldwide. Established to encourage creative activity and to facilitate the transfer of technology, WIPO has the mission of developing a balanced and effective international intellectual-property system that stimulates innovation and creativity for the benefit of all, while respecting the public interest.

The fields within WIPO's competence cover the entire spectrum of intellectual property: patents for inventions, trademarks, industrial designs, geographical indications, copyright and related rights. WIPO also administers a series of landmark international treaties and provides global services that facilitate the protection of intellectual property rights across national borders, as well as dispute-resolution mechanisms, databases, statistics and technical-assistance programmes for member states.

Through its work, WIPO contributes to creating a predictable and harmonised framework in which creators, inventors, businesses and consumers benefit from common rules. In a global economy in which the value of products and services is increasingly linked to knowledge, creativity and technology, the organisation's role has become essential for sustainable economic development and for protecting trust in the market.

3.2. Member states and governance structure

WIPO brings together 193 member states, making it one of the most broadly represented organisations in the United Nations system. Almost all the world's states thus contribute to the development of the international intellectual-property system. Alongside the member states, WIPO meetings are also attended by intergovernmental organisations, non-governmental organisations and civil-society representatives, as observers. InfoCons represents Romania within WIPO, taking part in the proceedings as an organisation with accredited observer status.

WIPO's governance structure combines the role of the Director General and the Secretariat with the decision-making exercised by the 193 member states through the General Assembly and the organisation's other governing bodies. Each member state takes part in the work of the General Assembly and, where appropriate, in the meetings of the bodies and treaties to which it belongs. Decisions are adopted by consensus or by vote, each state having the possibility to express its position, which ensures the democratic and transparent character of the process.

The organisation's technical work is carried out through standing committees and specialised working groups dedicated to patents, trademarks, copyright, development and other fields. At the time of the 68th series of meetings, the agenda also included important topics concerning the leadership of the organisation, including the confirmation of the Director General and the appointment of the new team of deputy directors general and assistant directors general for the mandate beginning in October 2026.

3.3. The series of meetings of the member states' Assemblies

Every year in Geneva, the member states of WIPO take part in one of the most important international events dedicated to intellectual property – the series of meetings of the member states' Assemblies. In 2026, the 68th series of meetings took place between 7 and 15 July, bringing together delegates from around the world.

During these meetings, the organisation's activity and results are reviewed, the budget is approved and the future directions of development are set. At the same time, policies concerning patents, trademarks, industrial designs, geographical indications, copyright and related rights are discussed and adopted. The Assemblies review the reports of the technical committees, examine the programmatic and financial priorities and adopt the decisions that guide the organisation's activity for the following period.

The proceedings are attended by representatives of the member states, of international and intergovernmental organisations, as well as accredited civil-society organisations. The presence of the latter, including InfoCons, ensures that the perspective of the citizen and the consumer is reflected in the debates on global public policy.

3.4. Geneva, the world capital of intellectual property

The Swiss city of Geneva is one of the most important centres of international diplomacy and the place where the series of meetings of the member states' Assemblies of WIPO is held. In addition to WIPO headquarters, Geneva hosts numerous international organisations and is a symbol of dialogue, cooperation and neutrality. Decisions and policies with global impact in the field of intellectual property are coordinated from here, which gives the participation of delegations a particularly strategic dimension.

3.5. Relevance for consumer protection

Although many of the topics on the WIPO agenda are technical and institutional in nature, the decisions and policies discussed in areas such as copyright, patents, trademarks, industrial designs or the development of the intellectual-property system have a direct impact on consumers. An international intellectual-property system based on integrity, responsibility and transparency is essential for protecting the public interest, for fighting counterfeiting and piracy and for strengthening consumer trust.

Counterfeiting and piracy are not only infringements of intellectual property rights but also concrete risks to the health, safety and economic interests of citizens. By participating in the WIPO proceedings, InfoCons brings the voice of the consumer to the centre of global debates, promoting information, education and the use of digital tools dedicated to consumer protection.

4. The conduct of the visit, day by day (6–15 July 2026)

This chapter reconstructs, on the basis of the materials published by InfoCons throughout the visit, the agenda and priorities of each day of the 68th series of meetings of the member states' Assemblies of WIPO, as well as the concrete activity carried out by the InfoCons delegation, led by President Sorin Mierlea. Although the event opened officially on 7 July, the information campaign was actively launched as early as 6 July, one day before the start of the proceedings.

4.1. 6 July 2026 – The eve of the meetings: launch of the information campaign

Context and priorities

One day before the official opening, InfoCons launched the information campaign dedicated to the event, presenting to the public the significance of the series of meetings of the member states' Assemblies of WIPO, the schedule of the proceedings (7–15 July 2026) and the major topics on the agenda: the organisation's activity and results, the approval of the budget, the future directions of development and the policies concerning patents, trademarks, industrial designs, copyright and the other fields of intellectual property.

InfoCons activity

The organisation publicly announced that Romania is represented at this important international event by InfoCons, through President Sorin Mierlea, who would attend throughout the event. The information materials underlined InfoCons' status as the only consumer-protection organisation from Romania accredited in this international forum and its role of supporting the consumer perspective in the international dialogue on intellectual property.

4.2. 7 July 2026 – Day 1: official opening of the proceedings

Agenda and priorities of the day

The first day had a solemn, procedural and institutional character, being dedicated to the official opening of the meetings, the adoption of the agenda and the organisation of the activities that would form the basis of the debates and decisions in the following period. The Director General of WIPO, Mr Daren Tang, addressed the inaugural message to the participants. The day was dedicated to the official interventions of the member states and regional groups, marking the start of the working sessions.

InfoCons activity

InfoCons was present from the very first day of the meetings, reaffirming the organisation's constant commitment to the international dialogue in the field of intellectual property, the promotion of institutional cooperation and the defence of the interests of consumers in Romania and across Europe. The delegation, led by Mr Sorin Mierlea, took part, alongside the representatives of the 193 member states and of the accredited organisations, in the official opening ceremony and in the working sessions of the first day.

Among the official interventions delivered in the opening plenary session were those of Germany, the Republic of Moldova and Algeria (on behalf of the Arab Group). Also on the first day, the session “Enabling Sport Through Intellectual Property” began, opened by the speech of Mr Serghei Bubka, a session that highlighted the role of intellectual property in supporting the development of sport, protecting innovation and capitalising on the rights associated with major competitions and sporting performance.

In addition, the President of InfoCons, Mr Sorin Mierlea, together with Mr Andrei Ijac, Director General of the Romanian Copyright Office (ORDA), had a meeting with the delegation of the Republic of Moldova, made up of representatives of the State Agency for Intellectual Property (AGEPI). The meeting provided the occasion for a discussion on intellectual property and on strengthening cooperation between the participating institutions, for the benefit of consumers, creators and rights holders.

4.3. 8 July 2026 – Day 2: general statements and the official intervention of InfoCons

Agenda and priorities of the day

The proceedings were dedicated to the continuation of the general statements of the member states and accredited organisations, the admission of new observers, and the review of the reports of WIPO's technical committees. As the proceedings advanced, the agenda also included aspects related to the good governance of the organisation – internal and external audit, oversight mechanisms, human-resources management and the code of conduct applicable to staff – contributing to strengthening institutional transparency, accountability and efficiency. Among the official interventions of the day were those of the United States of America and the Republic of Cuba.

InfoCons activity – the central moment of the visit

During the plenary session, the President of InfoCons, Mr Sorin Mierlea, delivered the official intervention of the European InfoCons delegation, representing Romania as an accredited observer organisation. This was a landmark intervention for the delegation, in which InfoCons reaffirmed the importance of informing and educating consumers in the field of intellectual property, their role in a society based on respect for intellectual property rights, and the use of digital tools dedicated to consumer protection.

Through this intervention, the InfoCons delegation brought the consumer perspective to the attention of the member states and participating organisations, positioning Romania as an active voice in the international dialogue on the future of the intellectual-property system.

Related event: the “Heritage of the Great Steppe” exhibition

In the context of the meetings, the Romanian delegation visited the “Heritage of the Great Steppe” exhibition, dedicated to the cultural heritage of the Republic of Kazakhstan and organised under the aegis of the Ministry of Justice of the Republic of Kazakhstan. The exhibition highlighted the role of intellectual property in protecting and promoting cultural heritage, traditional creations and cultural expressions, underlining the importance of respecting intellectual property rights in preserving cultural identity and diversity.

4.4. 9 July 2026 – Day 3: “The Rhythm of IP” and the Program and Budget Committee

Agenda and priorities of the day

The day was dedicated to the examination of the report of the Program and Budget Committee (PBC), as well as the continuation of the review of the reports of WIPO's technical committees, with a focus on the organisation's programmatic and financial priorities.

The “The Rhythm of IP” session

A landmark moment of the day was the “The Rhythm of IP” session, which brought together leading figures from the creative industries. Among the special guests was the artist and entrepreneur John Legend, and the debates included interventions by Ms Katherine Hiner (IP Attaché at the United States Consulate in Johannesburg), Mr Obi Asika (National Council for Arts and Culture of Nigeria), Ms Thando Makhunga (Downtown Music Publishing Africa) and Mr Michael Nash (Executive Vice President and Chief Digital Officer of Universal Music Group). The Director General of WIPO, Mr Daren Tang, addressed the participants with a message on the role of intellectual property in supporting creative economies and innovation, and the audience also enjoyed an artistic performance by the artist Ladipoe.

The session highlighted how intellectual property supports creators, protects artistic works and contributes to the development of the creative economy, as well as the importance of international cooperation and of effective intellectual-property protection systems for supporting creators, attracting investment and developing the creative industries.

InfoCons activity

The InfoCons delegation took part in the plenary sessions, the working meetings and the dialogues held alongside the representatives of the 193 member states and the accredited organisations. Also on this day, InfoCons publicly highlighted how it protects consumers in the field of intellectual property – from participation in WIPO and EUIPO to the development of dedicated digital tools, such as the InfoCons App, available in 33 languages, through which consumers can check European product alerts and report products suspected of counterfeiting or piracy.

4.5. 10 July 2026 – Intellectual property institutions and digital tools

As the technical work continued in Geneva, InfoCons dedicated this day to informing the public about the institutional architecture of intellectual property and about the concrete tools made available to consumers. The roles of ORDA and OSIM in protecting copyright, trademarks, patents, industrial designs, as well as the contribution of the Police, the Customs Authority and the Prosecutor's Office to enforcing the legislation in the field, were presented. InfoCons recalled that it has been part, since 2006, of the Working Group on Intellectual Property Matters.

Particular emphasis was placed on the InfoCons Global App, available in 33 languages, which gives consumers quick access to European alerts on dangerous and non-compliant products and useful tools for checking products before purchase – by scanning barcodes and QR codes, with information on ingredients, food additives, allergens, nutritional values and energy labels, while also contributing to raising awareness of the risks associated with counterfeit products and piracy.

4.6. 11 July 2026 – WIPO governance, the A.C.T.I.V.E. project and collective management

The day was marked by topics related to the leadership of the organisation, on the agenda of the meetings, including the confirmation of the Director General and the appointment of the new team of deputy directors general and assistant directors general for the mandate beginning in October 2026. InfoCons publicly supported the importance of transparent, accountable and innovation-oriented governance, of the fight against counterfeiting and of the protection of intellectual property rights.

Also on this day, InfoCons presented the European project A.C.T.I.V.E., launched in 2023, through which young people are encouraged to understand the importance of respecting intellectual property rights, to recognise the risks associated with counterfeit products and to adopt responsible consumption behaviour. The results of the project were presented within the Public Awareness Working Group of the EUIPO Observatory, confirming the relevance of the initiative at European level.

The role of collective-management organisations was also addressed; they represent creators and rights holders, collecting and distributing the remuneration for the legal use of musical, literary, audiovisual and artistic works, under the supervision of ORDA – an essential element for fighting piracy and developing a cultural market based on authentic and legal content.

4.7. 12 July 2026 – WIPO's global service systems

Agenda and priorities of the day

The proceedings were dedicated to WIPO's global service systems, including the international systems for patents (PCT), trademarks (Madrid), industrial designs (Hague), appellations of origin and geographical indications (Lisbon), as well as the activity of the WIPO Arbitration and Mediation Center and the Marrakesh Treaty. The InfoCons delegation took part in the sessions dedicated to the development and consolidation of global intellectual-property services and to supporting innovation, creativity and international cooperation.

4.8. 13 July 2026 – Institutional decisions and the Global Innovation Index

Agenda and priorities of the day

The day was dedicated to institutional decisions essential to WIPO's future activity, including the election of the members of the bureaus of the governing bodies and the setting of the draft agendas for the ordinary sessions of 2027. The InfoCons delegation took part in the working sessions that contribute to the smooth functioning of the organisation and to strengthening an open, balanced and innovation-oriented institutional framework.

4.9. 14 July 2026 – Continuation of institutional decisions

The InfoCons delegation continued to be present in Geneva, taking part in the proceedings dedicated to institutional decisions important for the organisation's future activity, among which the election of the members of the bureaus of WIPO's governing bodies and the setting of the draft agendas for the ordinary sessions of 2027, contributing to the dialogue on strengthening international cooperation in the field of intellectual property.

4.10. 15 July 2026 – The final day: adoption of the final reports and official closing

On the final day of the 68th series of meetings, the agenda was dedicated to the adoption of the final reports bringing together the decisions and conclusions of the work carried out throughout the entire series of meetings, as well as the official closing of the sessions. These stages marked the completion of the decision-making process and set the directions of action for the following period within WIPO.

The InfoCons delegation took part in the closing sessions, reaffirming the organisation's commitment to supporting consumer protection, respect for intellectual property rights and international cooperation for the benefit of citizens. The delegation's uninterrupted presence, from the official opening to the closing of the proceedings, confirmed the seriousness and consistency with which InfoCons represented Romania throughout the entire event.

4.11. The President of InfoCons, Mr Sorin Mierlea – head of the delegation and the intervention in the plenary of the Assembly

The InfoCons delegation that represented Romania at the 68th series of meetings of the member states' Assemblies of WIPO was led by the President of InfoCons, Mr Sorin Mierlea. In this capacity, he ensured the organisation's uninterrupted presence throughout the proceedings (7–15 July 2026) and coordinated the delegation's participation in the plenary sessions, the working meetings and the bilateral meetings held in Geneva, among which the meeting with the delegation of the Republic of Moldova and the representatives of ORDA.

The central moment of the participation was the official intervention delivered by Mr Sorin Mierlea in the plenary of the member states' Assembly, on behalf of the European InfoCons delegation, representing Romania as an accredited observer organisation. The speech was dedicated to the role of technology in consumer protection and, in particular, to the InfoCons Global App as a concrete tool for defending intellectual property rights.

The InfoCons App, presented in the plenary as a tool for defending intellectual property rights

During the intervention, the President of InfoCons presented the InfoCons Global App – available in 33 languages – as a digital solution that integrates European alerts on dangerous, counterfeit and non-compliant products. He showed that, by simply scanning the barcode, consumers can check whether a product is the subject of a European alert and can access information on the product name, category, country of origin, the type of risk identified and the measures adopted at European level.

The speech highlighted the scale of the phenomenon – over 5,830 European alerts issued in a single year on dangerous and non-compliant products, integrated directly into the app. The President of InfoCons underlined that the most frequently targeted product categories are cosmetics (over a third of the alerts), toys, electrical appliances and equipment, and motor vehicles, and that the main country of origin of the flagged products is the People's Republic of China. He also presented the features through which the app supports informed purchasing decisions: checking products before purchase, comparing products, identifying additives and allergens, and sharing alerts among consumers.

The importance of respecting intellectual property rights

The intervention reaffirmed the importance of respecting intellectual property rights as a foundation of consumer safety, of trust in the market and of economic development based on innovation and creativity. Mr Sorin Mierlea showed that respecting these rights is not only a legal or economic matter, but has a direct impact on the health, safety and interests of the citizen, with counterfeiting and piracy exposing consumers to chemical, electrical, mechanical and health risks.

Global topics of interest for civil society

At the same time, the speech brought to the attention of the member states the main global topics of interest for civil society: informing and educating consumers in the field of intellectual property, fighting counterfeiting and piracy, access to digital tools for checking products, market transparency and international cooperation between institutions, academia, cultural organisations and civil society. Through this intervention, the delegation led by Mr Sorin Mierlea positioned Romania as an active voice in the international dialogue on the future of the intellectual-property system, bringing the consumer perspective to the centre of global debates.

5. InfoCons tools and projects for defending intellectual property rights

Participation in international forums is complemented, in InfoCons' work, by concrete tools and projects through which the organisation turns its commitment to intellectual property into direct benefits for consumers. This chapter presents the main technological and educational solutions developed or supported by InfoCons: the InfoCons Global App, the integration of European alerts on non-compliant and counterfeit products, the Enkivers platform and the European youth-education project A.C.T.I.V.E.

5.1. The InfoCons Global App and the protection of intellectual-property consumers

The protection of intellectual property rights is increasingly linked to consumer safety, digital education, informed purchasing decisions and access to trustworthy information. In an environment characterised by the rapid circulation of products through physical and digital markets, consumers are increasingly exposed to the risks associated with counterfeit, pirated, dangerous or non-compliant products. In this context, through the InfoCons Global App – available in 33 languages – the organisation provides an integrated digital tool dedicated to consumer protection, awareness of counterfeiting risks, product transparency and real-time access to European alerts on dangerous and non-compliant products.

5.1.1. Consumer safety and alerts on counterfeit products

Counterfeit and non-compliant products are not only an infringement of intellectual property rights but also a significant risk to the health, safety and economic interests of consumers. Products that do not comply with European safety standards can expose consumers to chemical, electrical, mechanical, digital or health risks, while also affecting market transparency and consumer trust. Through the InfoCons Global App, consumers can directly access European alerts on dangerous, counterfeit, non-compliant products, products withdrawn from the market or products that present risks to health and safety.

The app supports the awareness campaigns developed by InfoCons, such as “Choose the original, choose safety!” and “Stop counterfeiting! Stop piracy!”, contributing to promoting the purchase of original, compliant and duly certified products.

5.1.2. Intellectual-property education through the app

Beyond the alert and verification features, the InfoCons Global App is an important educational tool, dedicated to informing consumers and raising awareness in the field of intellectual property. Through a simple scan of the barcode or the QR code, consumers can access relevant information on ingredients, food additives, allergens, nutritional values, sugar, salt and calorie content, energy-efficiency labels, the alerts associated with products and information on their compliance.

The educational dimension of the app contributes directly to promoting informed choices and to raising awareness of the originality and authenticity of products and of the protection of intellectual property. Available in 33 languages, the app supports the dissemination of consumer-protection and intellectual-property-awareness messages at European and international level.

5.1.3. Real-time European alerts and product verification

The app integrates practical digital tools that allow consumers to quickly check products and access real-time information directly from their mobile devices. Through the barcode-scanning function, consumers can check whether a product is the subject of a European alert before buying or using it, accessing information on the product name, category, country of origin, the type of risk identified, the description of the alert, the measures adopted at European level and the associated images.

In addition to the alert system, the app also offers features such as scanning barcodes for agri-food products, scanning QR codes for energy labels, comparing up to 10 food products simultaneously, saving scanned products, creating personalised lists, photographing labels to identify additives and allergens, as well as sharing alerts and product information.

5.2. European alerts on non-compliant products and the fight against counterfeiting

Between 18 April 2025 and 18 April 2026, over 5,830 alerts on dangerous and non-compliant products were issued at European level, covering numerous product categories and multiple types of risk. All these alerts are integrated directly into the InfoCons Global App, allowing consumers quick access to official information on products that may present issues of safety, compliance or counterfeiting.

5.2.1. Product categories most frequently targeted by alerts

The analysis of the European alerts issued during the reporting period highlights the diversity of product categories affected by safety and compliance issues. The most frequently targeted categories were cosmetic products (33.34%), toys (16.02%), electrical appliances and equipment (11.25%) and motor vehicles (10.17%), followed by chemical products, clothing and fashion articles, childcare articles, machinery, jewellery and sports equipment.

Figure 1. Product categories most frequently targeted by European alerts (18 April 2025 – 18 April 2026).

The large number of alerts on cosmetic products, toys, electrical equipment and fashion articles underlines the importance of consumer awareness and of checking products before purchase, especially in the sectors frequently affected by counterfeiting and by infringements of intellectual property rights.

5.2.2. Countries of origin of products targeted by alerts

The European alerts issued during the reporting period also highlight the global dimension of the phenomenon of counterfeit and non-compliant products. The main country of origin identified was the People's Republic of China (44.06%), followed by Italy (11.83%), products of unknown origin (11.28%), Germany (6.05%) and France (5.57%), along with Spain, Poland, the United Kingdom, the United States and Türkiye.

Figure 2. Countries of origin of products targeted by European alerts (18 April 2025 – 18 April 2026).

The geographical diversity of the products targeted by European alerts demonstrates the international scale of the challenges related to counterfeiting, non-compliance and infringement of intellectual property rights, underlining the importance of international cooperation, consumer education and digital verification tools.

5.2.3. The actions of the Romanian Gendarmerie against counterfeiting

The importance of fighting counterfeit products and protecting intellectual property rights is also reflected in the operational activity of the Romanian Gendarmerie. According to the information provided by the institution, in 2025 a total of 414 activities related to intellectual property protection were carried out, to which 170 activities were added in 2026. As a result, 12,743 counterfeit or pirated products were identified in 2025 and a further 6,964 in 2026, from categories such as perfumes, cleaning products, clothing articles, power tools, electronic devices and personal-care products.

At institutional level, 95 professional-training activities dedicated to intellectual property and the prevention of counterfeiting were organised in 2025 and a further 25 in 2026. Through public-awareness actions, institutional cooperation, operational actions and digital consumer-protection tools such as the InfoCons Global App, InfoCons and its institutional partners contribute to protecting consumers and to fighting counterfeiting and piracy at national and European level.

5.3. Enkivers – the digital safe for ideas and visual concepts in the information age

Enkivers represents a significant technological innovation in the field of protecting and capitalising on intellectual property in the digital age. The platform aims to respond to contemporary challenges regarding the security and management of digital content, offering an integrated solution that combines academic rigour with practical accessibility.

In the context of accelerated digitalisation, Enkivers stands out through the implementation of an advanced intellectual-property protection system, representing the first European initiative with global applicability in securing visual concepts in the digital environment. Its technological architecture incorporates multiple levels of cyber security, implementing the fundamental concept of “certified date” for the authentication and temporal validation of digital files.

The platform addresses both natural persons – content creators, artists and independent professionals – and legal entities, such as commercial organisations and public institutions. Operating on the principle of a secure “digital container”, with advanced encryption and authentication protocols, Enkivers differs from classic cloud-storage solutions through a complex “personal digital safe” system, offering legal protection through “certified date” mechanisms, a high level of security and confidentiality, and an integrated educational component dedicated to developing skills in intellectual property and digital security.

The multidisciplinary character of the platform – through the integration of expertise from fields such as cyber security, law, education and technology – ensures a holistic approach to the protection and management of intellectual property. In a global economic landscape oriented towards innovation, Enkivers contributes to the economy's capacity to generate, protect and capitalise on knowledge, with a significant impact on the maturing of the innovation ecosystem.

5.4. Educating young Europeans through the A.C.T.I.V.E. project

In 2023, InfoCons launched the A.C.T.I.V.E. project, an initiative that actively promotes the protection of intellectual property. The main objectives of the project are to raise awareness among young Europeans of the importance of protecting intellectual property rights and of the negative effects of infringing them, to reduce the consumption of counterfeit goods and of digital content from illegal sources, and to encourage the young generation to become actively involved in defending intellectual property rights.

The official social-media pages of the A.C.T.I.V.E. project – including @a.c.t.i.v.e._ro, @a.c.t.i.v.e._bulgaria and @a.c.t.i.v.e._greece – are used to promote information on intellectual property and to educate consumers at international level. Through education, information and international cooperation, the project contributes to promoting a culture of originality and of respect for intellectual property among young people across Europe.

By combining education, technology, institutional cooperation and public awareness, InfoCons supports the development of a safer, more transparent and more responsible environment, built on respect for intellectual property rights and on the principles of consumer protection.

6. Communication and online presence

Romania's representation at WIPO was complemented by a sustained public-communication effort, aimed at turning the institutional presence in Geneva into an information endeavour accessible to citizens. On InfoCons' official social-media channels, 253 posts were published on Facebook and Instagram in connection with the WIPO and intellectual-property theme, in addition to sustained activity on TikTok. The dissemination was carried out entirely bilingually: in Romanian, through the infocons_ro account, and in English, through the infocons_app account.

The communication covered the entire conduct of the proceedings and combined the real-time reporting of the plenary sessions and related events with explanatory materials on the role of WIPO, the intellectual-property institutions and the digital tools developed by InfoCons for consumer protection.

Dissemination pace

Figure 3. Distribution by day of the posts on the WIPO / intellectual-property theme (Facebook + Instagram, Romanian and English).

The intensity of the communication peaked in the first days of the event (7–9 July), corresponding to the official opening, the InfoCons intervention in the plenary and the landmark sessions, followed by a constant presence throughout the meetings, supported by thematic and explanatory materials.

6.1. Communication activity in Romanian (infocons_ro)

On the Romanian-language channels, the communication dedicated to WIPO and intellectual property covered Facebook, Instagram and TikTok. The performance indicators of the posts on this theme are summarised in the following table.

Platform (RO)	Posts	Views	People reached	Interactions
Facebook	49	3,908	3,530	136
Instagram	78	11,132	6,471	1,457
TikTok	—	8,234	—	57
Total Romanian	127	23,274	10,001	1,650

The posts on the WIPO and intellectual-property theme published on the Romanian-language accounts generated over 23,000 views and reached over 10,000 people, with almost 1,700 interactions. Instagram stood out as the main channel for engaging the Romanian public, concentrating the largest volume of views, people reached and interactions, while TikTok made a significant contribution in video views.

6.2. Communication activity in English (infocons_app)

To ensure the international visibility of Romania's participation, the same content was also disseminated in English, through the infocons_app Facebook and Instagram accounts. The indicators of the posts on the WIPO and intellectual-property theme are presented below.

Platform (EN)	Posts	Views	People reached	Interactions
Facebook	50	1,465	1,361	4
Instagram	76	5,458	4,065	1,290
Total English	126	6,923	5,426	1,294

The communication in English complemented the information effort, with 126 posts, over 6,900 views and a reach of over 5,400 people. Here too, Instagram was the main engine of engagement, extending the audience beyond national borders.

6.3. Comparative synthesis and global impact

In total, across the two languages and the Facebook and Instagram channels, the posts on the WIPO and intellectual-property theme amounted to 253 posts, over 30,000 views, a total reach of over 15,400 people and almost 3,000 interactions – to which are added the 8,234 video views on TikTok.

Figure 4. Number of posts on the WIPO / IP theme, by platform and language.

Figure 5. People reached (reach) by the WIPO / IP posts, by platform and language.

Figure 6. Views of the WIPO / IP posts, by platform and language.

Figure 7. Total interactions generated, by language of dissemination.

The comparative analysis highlights a balanced communication strategy, in which the Romanian- and English-language versions were published in parallel, with an almost equal number of posts (127 versus 126). The Romanian-language public responded with a larger volume of views and interactions, which confirms the national relevance of the subject, while the English-language version ensured the international projection of the message and of Romania's position in the global intellectual-property forum.

7. Impact on the InfoCons websites

During the delegation's visit, InfoCons published on its web platforms a substantial volume of editorial materials dedicated to WIPO and intellectual property: 39 items on infocons.ro (in Romanian) and 39 items on infocons.org (in English). These materials reported on the conduct of the proceedings and explained to the public the role of intellectual property, benefiting from the broad audience recorded by the two sites during the analysed period.

The promotion campaign was actively launched starting on 6 July, one day before the official opening of the event, so that the traffic data presented below reflect the audience mobilised during Romania's representation in Geneva. The analysis is based on Google Analytics 4 data for the two web properties.

7.1. Impact on infocons.ro (Romanian)

During the visit, the infocons.ro website recorded 193,227 visits, thus offering a very broad audience for the materials dedicated to Romania's participation in WIPO and to intellectual-property topics. The traffic was generated predominantly by new users, which indicates a high capacity to attract new audiences to InfoCons content. The main indicators are as follows:

Visits between 6 and 15 July 2026: 193,227
Share of new users: approx. 97%
WIPO / IP editorial items published: 39
Dominant language of the audience: Romanian (72.0%)
Top country by number of visits: Romania (92.1%)

Geographic distribution of the audience

The audience of the infocons.ro website was, as expected, mostly Romanian (92.1% of visits), followed by diaspora communities and international users from Singapore, Germany, the United Kingdom, Italy, France, Spain, the United States, the Republic of Moldova and Austria.

Figure 8. infocons.ro – distribution of visits by country (values estimated on the basis of Google Analytics shares).

Figure 9. infocons.ro – top cities by number of visits.

Language, age and gender of the audience

From a linguistic point of view, the majority of the audience accessed the site in Romanian (72.0%), followed by English (24.6%) and by Hungarian, Italian, Spanish, French and German. This structure confirms both the national anchoring of the public and the interest of a significant international component.

Figure 10. infocons.ro – audience by language.

Regarding age, among the users whose age group could be determined, the dominant segment was 45–54 years, followed by the 35–44 and 65+ groups, which indicates a mature, active audience interested in consumer-protection and intellectual-property topics. The gender breakdown, for the users whose gender could be identified, shows a share of 59.0% women and 41.0% men.

Figure 11. infocons.ro – audience by age group (users with known age).

Figure 12. infocons.ro – breakdown by gender (users with known gender).

7.2. Impact on infocons.org (English)

The international platform infocons.org recorded, over the same period, over 15,000 visits, with a strongly international audience profile and high-quality engagement indicators. The main indicators are as follows:

Visits between 6 and 15 July 2026: over 15,000
Engagement rate: 58.5%
Average engagement time: approx. 29 seconds
WIPO / IP editorial items published: 39
Dominant language of the audience: English (71.3%)

Geographic and linguistic distribution of the audience

Unlike infocons.ro, the audience of the infocons.org platform was strongly international, with visits coming from the Seychelles, Singapore, the United States, France, the United Kingdom, China, India, Australia, Romania and Canada. This geographic spread demonstrates InfoCons' capacity to project the message on Romania's participation in WIPO to a global audience.

Figure 13. infocons.org – distribution of visits by country (values estimated on the basis of Google Analytics shares).

From a linguistic point of view, English was the dominant language (71.3%), followed by French (12.8%), Chinese (6.4%), Romanian and German, confirming the international vocation of the platform and its complementarity with the Romanian-language site.

Figure 14. infocons.org – audience by language.

Together, the two web platforms ensured full coverage – national and international, in Romanian and in English – of the participation of the InfoCons delegation in the 68th series of meetings of the member states' Assemblies of WIPO, complementing the social-media communication with an in-depth editorial channel, with over 208,000 cumulative visits over the analysed period.

8. Conclusions

The participation of the InfoCons delegation in the 68th series of meetings of the member states' Assemblies of WIPO was an endeavour of strategic importance for Romania. The delegation's uninterrupted presence, from the official opening on 7 July to the closing of the proceedings on 15 July, confirmed the seriousness and consistency of this commitment, with InfoCons representing Romania as a consumer-protection organisation accredited in the global intellectual-property forum.

Through the official intervention delivered in the plenary by the President of InfoCons, Mr Sorin Mierlea, Romania brought the consumer perspective into the international dialogue, underlining the importance of informing and educating citizens in the field of intellectual property and the role of digital tools in protecting them. The delegation took part in the plenary sessions, in the debates on the global service systems, in the sessions dedicated to the governance of the organisation and in landmark events such as “The Rhythm of IP” and “Enabling Sport Through Intellectual Property”, as well as in bilateral meetings.

The organisation's commitment is also reflected in the concrete tools and projects through which InfoCons defends intellectual property rights: the InfoCons Global App, available in 33 languages, which integrates over 5,830 European alerts on dangerous, counterfeit and non-compliant products; the Enkivers platform for protecting visual concepts in the digital environment; and the European project A.C.T.I.V.E., dedicated to educating young people.

From the communication perspective, the participation was capitalised on through a broad and bilingual campaign: 253 posts on Facebook and Instagram, a sustained presence on TikTok and 78 editorial items on the organisation's websites. This content generated over 30,000 views and a reach of over 15,400 people on social media, while the web platforms accumulated over 208,000 visits over the analysed period – 193,227 on infocons.ro and over 15,000 on infocons.org.

The results confirm that Romania's institutional presence in Geneva was complemented by a genuine effort of transparency and public information, at both national and international level. Through this report, InfoCons reaffirms its commitment to representing Romania in the global intellectual-property forums and to defending the interests of consumers at the highest level.

How InfoCons Represented Romania at the 2026 WIPO – World Intellectual Property Organization General Assembly in Geneva